Best Identity Theft Protection Services of 2021

U.S. News 360 Reviews takes an unbiased approach to our recommendations. When you use our links to buy products, we may earn a commission but that in no way affects our editorial independence.

Popular Identity Theft Protection Companies

Best Overall (tie)

360 Overall Rating

4.0 out of 5

Monthly Plan Cost
$29.99 $23.99
Annual Plan Cost
$29.00 $20.00
Family Plan
Mobile App
Comprehensive Plan
Ultra
See Review

Best Overall (tie)

360 Overall Rating

4.0 out of 5

33% Off UltraSecure+Credit
Monthly Plan Cost
$23.99 $15.99
Annual Plan Cost
$19.99 $15.33
Family Plan
Mobile App
Comprehensive Plan
UltraSecure+Credit
See Review
360 Overall Rating

3.9 out of 5

Monthly Plan Cost
$34.99
Annual Plan Cost
N/A
Family Plan
Mobile App
Comprehensive Plan
Ultimate Plus
See Review

A shocking amount of information about us can be found online. From Social Security numbers to bank account numbers to social media profiles, a savvy thief potentially has access to all the data he or she needs to assume someone else's identity. This would allow the fraudster to open a credit card or take out a loan in the victim's name, receive medical treatment they didn't pay for or a tax refund they aren't entitled to, or otherwise cause financial and reputational damage to the victim that can take years to recover from. In the meantime, the victim's credit score would plummet, impairing his or her ability to take out a loan or conduct other financial transactions.

(PeopleImages)

Identity theft protection can help prevent ID theft or help restore your identity if you become a victim of it. The Best Identity Theft Protection Services of 2021 are:

Best Identity Theft Protection Services of 2021

IdentityForce »
4.0 out of 5
Monthly Cost$23.99 $15.99
Family Plans
Trial Period 30 Days
View Plans »
855-588-6282
33% Off UltraSecure+Credit
Identity Guard »
4.0 out of 5
Monthly Cost$29.99 $23.99
Family Plans
Trial Period N/A
View Plans »
PrivacyGuard »
3.9 out of 5
Monthly Cost $24.99
Family Plans
Trial Period 14 Days
See Review »
LifeLock »
3.9 out of 5
Monthly Cost $34.99
Family Plans
Trial Period 60 Days
View Plans »
IdentityIQ »
3.8 out of 5
Monthly Cost $29.99
Family Plans
Trial Period N/A
View Plans »

Company

Monthly Cost

Family Plans

Trial Period

Learn More

IdentityForce »
4.0 out of 5
$23.99 $15.99 30 DaysView Plans »
855-588-6282
33% Off UltraSecure+Credit
Identity Guard »
4.0 out of 5
$29.99 $23.99 N/AView Plans »
PrivacyGuard »
3.9 out of 5
$24.99 14 DaysSee Review »
LifeLock »
3.9 out of 5
$34.99 60 DaysView Plans »
IdentityIQ »
3.8 out of 5
$29.99 N/AView Plans »
IdentityForce »
4.0 out of 5
Company
$23.99 $15.99 Monthly Cost
Family Plans
30 Days Trial Period
View Plans »
855-588-6282
33% Off UltraSecure+Credit
Learn More
Identity Guard »
4.0 out of 5
Company
$29.99 $23.99 Monthly Cost
Family Plans
N/A Trial Period
View Plans »
Learn More
PrivacyGuard »
3.9 out of 5
Company
$24.99 Monthly Cost
Family Plans
14 Days Trial Period
See Review »
Learn More
LifeLock »
3.9 out of 5
Company
$34.99 Monthly Cost
Family Plans
60 Days Trial Period
View Plans »
Learn More
IdentityIQ »
3.8 out of 5
Company
$29.99 Monthly Cost
Family Plans
N/A Trial Period
View Plans »
Learn More
Zander »
3.7 out of 5
Company
$6.75 Monthly Cost
Family Plans
N/A Trial Period
See Review »
Learn More
ID Watchdog »
3.7 out of 5
Company
$19.95 Monthly Cost
Family Plans
30 Days Trial Period
See Review »
Learn More
IDShield »
3.6 out of 5
Company
$17.95 Monthly Cost
Family Plans
30 Days Trial Period
See Review »
Learn More
Experian IdentityWorks »
3.4 out of 5
Company
$19.99 Monthly Cost
Family Plans
30 Days Trial Period
View Plans »
Learn More

Company

Monthly Cost

Family Plans

Trial Period

Learn More

IdentityForce »
4.0 out of 5
$23.99 $15.99 30 DaysView Plans »
855-588-6282
33% Off UltraSecure+Credit
Identity Guard »
4.0 out of 5
$29.99 $23.99 N/AView Plans »
PrivacyGuard »
3.9 out of 5
$24.99 14 DaysSee Review »
LifeLock »
3.9 out of 5
$34.99 60 DaysView Plans »
IdentityIQ »
3.8 out of 5
$29.99 N/AView Plans »
Zander »
3.7 out of 5
$6.75 N/ASee Review »
ID Watchdog »
3.7 out of 5
$19.95 30 DaysSee Review »
IDShield »
3.6 out of 5
$17.95 30 DaysSee Review »
Experian IdentityWorks »
3.4 out of 5
$19.99 30 DaysView Plans »


To help narrow down the right identity theft protection service for you, below is a list of our top-rated identity theft protection services of 2021. Follow the links for complete reviews of each company.

IdentityForce  »

Best Identity Theft Protection (tie)

360 Overall Rating

4.0 out of 5

33% Off UltraSecure+Credit
Monthly Plan Cost
$23.99 $15.99
Annual Plan Cost
$19.99 $15.33
Family Plan
Mobile App
Comprehensive Plan
UltraSecure+Credit
See Review

IdentityForce: IdentityForce provides comprehensive identity theft protection, including protection against medical identification fraud, cyberfraud, and two-factor authentication fraud. Our top-rated service provides extensive identity theft protection, including less common features like a junk mail opt-out. Social media identity monitoring is included in the basic plan, and the UltraSecure+Credit plan offers a credit score simulator so you can see the potential impact of various decisions on your credit report. To learn more, visit our IdentityForce review or check out the top IdentityForce coupons.

Identity Guard  »

Best Identity Theft Protection (tie)

360 Overall Rating

4.0 out of 5

Monthly Plan Cost
$29.99 $23.99
Annual Plan Cost
$29.00 $20.00
Family Plan
Mobile App
Comprehensive Plan
Ultra
See Review

Identity Guard: Identity Guard provides identity theft protection using IBM's Watson computer system to scan the dark web for personal information like your Social Security number, and you’ll get safe browsing tools so you can help protect yourself while shopping, banking, or paying bills online. The anti-phishing mobile app, which helps identify phishing attempts, is included with all of the company’s plans. Artificial intelligence scans millions of articles and social media posts daily to detect threats. In addition, you can monitor your credit score from the three credit bureaus. To learn more, visit our Identity Guard review or check out the top Identity Guard coupons.

PrivacyGuard  »

PrivacyGuard

Best for Flexible Protection

360 Overall Rating

3.9 out of 5

Monthly Plan Cost
$24.99
Annual Plan Cost
N/A
Family Plan
Mobile App
Comprehensive Plan
Total Protection
See Review

PrivacyGuard: PrivacyGuard offers credit reporting, monitoring, and identity theft protection and recovery services. Its available plans let you choose identity theft protection, credit reporting, or both, which means consumers can decide what services matter to them and select a plan accordingly. New members can sign up for $14 for the first two weeks. To learn more, visit our PrivacyGuard review.

LifeLock  »

360 Overall Rating

3.9 out of 5

Monthly Plan Cost
$34.99
Annual Plan Cost
N/A
Family Plan
Mobile App
Comprehensive Plan
Ultimate Plus
See Review

LifeLock: The Norton 360 with LifeLock line of products provides a comprehensive suite of digital security tools along with credit reporting, identity monitoring, and identity recovery services. LifeLock provides computer and device protection via a partnership with Norton 360 and offers a 60-day money-back guarantee on annual plans. To learn more, visit our LifeLock review or check out the top Lifelock promo codes.

IdentityIQ  »

360 Overall Rating

3.8 out of 5

Monthly Plan Cost
$29.99
Annual Plan Cost
N/A
Family Plan
Mobile App
Comprehensive Plan
Secure Max
See Review

IdentityIQ: IdentityIQ's premium Secure Max plan offers free coverage identity theft protection for family members, while some competing plans at similar price points don't. Even the most basic plan includes $1 million in identity theft insurance, and families are included in the Secure Max plan at no charge with up to $25,000 in identity theft insurance. To learn more, visit our IdentityIQ review or check out the top IdentityIQ coupons here.

Zander  »

Zander

360 Overall Rating

3.7 out of 5

Monthly Plan Cost
$6.75
Annual Plan Cost
$6.25
Family Plan
Mobile App
Comprehensive Plan
Individual Plan
See Review

Zander: Zander Insurance has two identity theft protection plans, one for individuals and another for families. Plans are less expensive than other companies' offerings, and include comprehensive identity theft monitoring, alerts, and recovery. Zander assigns recovery specialists to every case of identity theft. To learn more, visit our Zander review.

ID Watchdog  »

ID Watchdog

360 Overall Rating

3.7 out of 5

Monthly Plan Cost
$19.95
Annual Plan Cost
$18.25
Family Plan
Mobile App
Comprehensive Plan
Platinum
See Review

ID Watchdog: ID Watchdog's Platinum identity theft protection plan, which offers three-bureau reporting, is a good value at $19.95. The company also offers family plans. The $19.95 Platinum plan includes customized identity monitoring, and trained specialists assist members whose identity is stolen. To learn more, visit our ID Watchdog review.

IDShield  »

IDShield

360 Overall Rating

3.6 out of 5

Monthly Plan Cost
$17.95
Annual Plan Cost
N/A
Family Plan
Mobile App
Comprehensive Plan
Individual 3 Bureau
See Review

IDShield: IDShield features security and privacy monitoring, along with consultation and restoration services. What differentiates IDShield from other ID theft protection services are its full-time licensed private investigators, which members can contact at any time using a mobile app. The company offers social media monitoring to detect fraud and unacceptable posts/behavior, and family plans allow for up to 10 dependents. To learn more, visit our IDShield review.

Experian IdentityWorks  »

360 Overall Rating

3.4 out of 5

Monthly Plan Cost
$19.99
Annual Plan Cost
$16.58
Family Plan
Mobile App
Comprehensive Plan
IdentityWorksSM Premium
See Review

Experian IdentityWorks: Experian's IdentityWorks has two levels of protection from ID theft for three different groups of people: one adult, one adult and up to 10 children, or two adults and up to 10 children. The Plus plan monitors the three credit bureaus so you can keep tabs on your credit score, dark web surveillance, and Social Security number monitoring. In addition, members can lock and unlock their Experian credit reports to prevent fraud. To learn more, visit our Experian IdentityWorks review or check out the top Experian promo codes.

Javelin Strategy & Research found that in 2018, 14.4 million people were victims of identity theft (also called identity fraud) in the U.S. alone. Moreover, the Federal Trade Commission's Consumer Sentinel Network reported last year that identity theft had increased by 19.8% from the previous year.

According to a 2020 report from identity verification company GVB, the prevalence of identity theft is starting to dampen consumers' trust that businesses will protect their data. More and more people are conducting transactions online, the report said, especially during the COVID-19 pandemic. This includes a third of consumers age 75 or older. However, despite the increase in ID theft and other online security threats, according to the report, many companies are not prioritizing security enough on their websites where consumers conduct transactions, preferring to emphasize ease of use instead. In addition, the report found that:

  • Nearly half (47%) of consumers opened an online shopping account in 2020, while 35% opened a social media account, and 31% opened an online bank account.
  • More consumers now see certain personal data, including their mobile number, email address, and biometric data, as integral to their identity.
  • COVID-19 has caused a third of consumers to become more worried about fraud.
  • A third of consumers believe companies are buying and selling their personal information online.
  • Businesses report that credit and debit card fraud, phishing attempts, and electronic funds transfer fraud are the most common types of online fraud.
  • Of all the activities people do online, they tend to distrust online banking the most.

According to the FBI, your identity is most likely to be stolen through phishing attempts, which are suspicious emails that fool you into sharing personal information on fake (but authentic-looking) websites. Another common method of ID theft is to use viruses to attack computers or computer networks to steal data, although this type of attack can be thwarted with good antivirus software.

A recent survey by the security company OpSec found that:

  • 48% of global consumers expect to be hit by a data breach at some point in the future.
  • 51% of consumers noticed an increase in phishing activity during the first wave of the COVID-19 pandemic.

In addition, according to a Consumer Reports survey last year:

  • 74% of consumers are at least moderately concerned about the privacy of their personal data.
  • Nearly all Americans (96%) agree that more should be done to ensure that companies protect the privacy of consumers.
  • A majority of smart product owners (62%) worry about the potential loss of privacy when buying them for their home or family.
  • Experiencing a data breach correlates with a higher willingness to pay for privacy, and 30% of Americans have experienced one.

An identity theft protection service can't prevent a data breach or other types of identity theft. However, it can keep tabs on your financial accounts, as well as the publicly available information about you on the internet, such as on social media. In addition, an ID theft protection service can provide three-bureau credit reports so you can monitor changes to your credit. Based on the data it monitors, an ID theft protection service will notify you if it looks like you might have been a victim of identity theft. This will allow you to contact your financial institutions and limit the damage the thief can do. Many identity theft protection companies also have U.S.-based case managers who can help you resolve any problems that come up if your identity is stolen

In addition to subscribing to an identity theft protection service, there are other ways to avoid ID theft. These include regularly reviewing credit and bank accounts and setting your own alerts with financial institutions. For more information, see 10 Ways to Prevent Identity Theft.

Below, we explain why you might want to subscribe to an identity theft protection service, what to look for when shopping for one, and other important information.

You have some protection against identity theft without an identity theft protection service. For example, credit card companies offer some protection, such as by providing notifications of suspicious charges. They also offer resolution services for disputed charges. In addition, it's easy to review your credit card and bank accounts online or with a mobile app.

Whether an identity theft protection service will actually offer more protection depends on how diligent you are, says Robert Douglas, an information and security consultant and certified identity theft risk management specialist. “If you honestly don’t look at bank statements that often and won’t use these tools yourself, then an identity theft protection service functions by standing in for you and giving you the monitoring capabilities that you might already have with [credit cards and banks],” he says.

An identity theft protection service also can monitor all of your accounts and provide instant notifications of possible ID theft on an online dashboard. Moreover, the company's customer service department can help you recover your identity if it's stolen. However, it's important to note that subscribing to an identity theft protection service won't actually prevent ID theft or protect your personal information, notes Robert Siciliano, CEO of Safr.me and designer of an identity protection security awareness training program. Rather, an ID theft protection service helps to quickly identify possible instances of ID theft and recover from them, which can limit the damage that an identity thief causes.

Price Comparison of Identity Theft Services

IdentityForce »
Comprehensive Plan UltraSecure+Credit
Monthly Cost$23.99 $15.99
Monthly Cost - Billed Annually $19.99
Cost Difference
Identity Guard »
Comprehensive Plan Ultra
Monthly Cost$29.99 $23.99
Monthly Cost - Billed Annually $29.00
Cost Difference $4.99
PrivacyGuard »
Comprehensive Plan Total Protection
Monthly Cost $24.99
Monthly Cost - Billed Annually N/A
Cost Difference N/A
LifeLock »
Comprehensive Plan Ultimate Plus
Monthly Cost $34.99
Monthly Cost - Billed Annually N/A
Cost Difference N/A
IdentityIQ »
Comprehensive Plan Secure Max
Monthly Cost $29.99
Monthly Cost - Billed Annually N/A
Cost Difference N/A

Company

Comprehensive Plan

Monthly Cost

Monthly Cost - Billed Annually

Cost Difference

IdentityForce » UltraSecure+Credit$23.99 $15.99 $19.99
Identity Guard » Ultra$29.99 $23.99 $29.00 $4.99
PrivacyGuard » Total Protection $24.99 N/A N/A
LifeLock » Ultimate Plus $34.99 N/A N/A
IdentityIQ » Secure Max $29.99 N/A N/A
IdentityForce » Company
UltraSecure+Credit Comprehensive Plan
$23.99 $15.99 Monthly Cost
$19.99 Monthly Cost - Billed Annually
Cost Difference
Identity Guard » Company
Ultra Comprehensive Plan
$29.99 $23.99 Monthly Cost
$29.00 Monthly Cost - Billed Annually
$4.99 Cost Difference
PrivacyGuard » Company
Total Protection Comprehensive Plan
$24.99 Monthly Cost
N/A Monthly Cost - Billed Annually
N/A Cost Difference
LifeLock » Company
Ultimate Plus Comprehensive Plan
$34.99 Monthly Cost
N/A Monthly Cost - Billed Annually
N/A Cost Difference
IdentityIQ » Company
Secure Max Comprehensive Plan
$29.99 Monthly Cost
N/A Monthly Cost - Billed Annually
N/A Cost Difference
Zander » Company
Individual Plan Comprehensive Plan
$6.75 Monthly Cost
$6.25 Monthly Cost - Billed Annually
$0.50 Cost Difference
ID Watchdog » Company
Platinum Comprehensive Plan
$19.95 Monthly Cost
$18.25 Monthly Cost - Billed Annually
$1.70 Cost Difference
IDShield » Company
Individual 3 Bureau Comprehensive Plan
$17.95 Monthly Cost
N/A Monthly Cost - Billed Annually
N/A Cost Difference
Experian IdentityWorks » Company
IdentityWorksSM Premium Comprehensive Plan
$19.99 Monthly Cost
$16.58 Monthly Cost - Billed Annually
$3.41 Cost Difference

Company

Comprehensive Plan

Monthly Cost

Monthly Cost - Billed Annually

Cost Difference

IdentityForce » UltraSecure+Credit$23.99 $15.99 $19.99
Identity Guard » Ultra$29.99 $23.99 $29.00 $4.99
PrivacyGuard » Total Protection $24.99 N/A N/A
LifeLock » Ultimate Plus $34.99 N/A N/A
IdentityIQ » Secure Max $29.99 N/A N/A
Zander » Individual Plan $6.75 $6.25 $0.50
ID Watchdog » Platinum $19.95 $18.25 $1.70
IDShield » Individual 3 Bureau $17.95 N/A N/A
Experian IdentityWorks » IdentityWorksSM Premium $19.99 $16.58 $3.41


Anyone can be a target of identity theft. That said, college students, children, and the elderly are the most common victims. In this digital age where we bank, shop, socialize, and pay bills online, our data is everywhere. “I tell my clients to assume that their information has already been stolen,” Douglas says. This means that everyone should consider signing up for an identity theft protection service.

People who have personal experience with fraud are especially drawn to these services. “More often than not, consumers engage services such as these as a result of fraud happening in their own lives or to someone close to them,” Siciliano says. “Or, they're very concerned about all the various media reports that they see and recognize the risk.”

Make sure you feel comfortable handing over your information to an identity theft protection company, including sensitive data like bank account and Social Security numbers, Douglas says. “I’m not aware of any ID protection service that has been the cause of a breach to date, and after all, what they are really doing is monitoring,” he says.

Identity theft protection companies primarily provide identity monitoring, identity recovery, and credit reporting. Specific services can include alerts and reports about suspicious account activity, dark web monitoring, computer protection, and others.

Cheaper plans offer fewer services than more expensive plans. Many basic plans provide credit monitoring, credit reporting, and identity recovery services. Extras like credit card and bank account monitoring usually aren't included in basic plans. Some less expensive plans offer limited credit reporting from just one bureau and only monitor Social Security numbers.

With a midrange plan, you get more features like social network and dark web monitoring, alerts to changes of address, tools that can simulate your credit score, and credit card and bank account monitoring. You may also get identity recovery services provided by specially trained customer service representatives.

Premium identity theft services might include things like credit reporting from all three bureaus, medical ID monitoring, file-sharing network searches, reports from sex offender registries, and real-time notifications when someone tries to open a new account in your name. Some companies offer both ID theft monitoring and computer protection, including tools for safe web browsing, protection from malware, a virtual private network, and other enhancements.

The level of protection you need depends on your specific situation, Douglas says. In addition to selecting a company based on the services it offers, Henry Bagdasarian, founder and executive director of the Identity Management Institute, says to look at its privacy policies – how it handles and protects your data. In particular, a good ID theft protection service will undergo periodic independent security audits. “This is the best way for consumers to know the company has gone through an independent security test,” he says. Also find out if the company permanently deletes your data if you cancel its service. “It is likely stored in perpetuity unless their terms of service and conditions say otherwise,” Siciliano says.

In addition, read the terms and conditions carefully. They provide valuable information about what the service does and does not cover, how much guidance the company will provide to resolve identity theft, what identity theft insurance covers, and how the company protects your information. You’ll notice a lot of fine print on the companies' websites, Siciliano says. “There are lots of little asterisks, and you have to read carefully to understand what you are really getting,” he says. “Before you make the investment, understand what your risks are and what could occur, and ask for examples of what the company will or will not compensate for — what is protected and what is not.”

Identity Theft Services Monitoring Features

IdentityForce »
SSN Monitoring
Dark Web Monitoring
Social Media Monitoring
Identity Guard »
SSN Monitoring
Dark Web Monitoring
Social Media Monitoring
PrivacyGuard »
SSN Monitoring
Dark Web Monitoring
Social Media Monitoring
LifeLock »
SSN Monitoring
Dark Web Monitoring
Social Media Monitoring
IdentityIQ »
SSN Monitoring
Dark Web Monitoring
Social Media Monitoring

Company

SSN Monitoring

Dark Web Monitoring

Social Media Monitoring

IdentityForce »
Identity Guard »
PrivacyGuard »
LifeLock »
IdentityIQ »
IdentityForce » Company
SSN Monitoring
Dark Web Monitoring
Social Media Monitoring
Identity Guard » Company
SSN Monitoring
Dark Web Monitoring
Social Media Monitoring
PrivacyGuard » Company
SSN Monitoring
Dark Web Monitoring
Social Media Monitoring
LifeLock » Company
SSN Monitoring
Dark Web Monitoring
Social Media Monitoring
IdentityIQ » Company
SSN Monitoring
Dark Web Monitoring
Social Media Monitoring
Zander » Company
SSN Monitoring
Dark Web Monitoring
Social Media Monitoring
ID Watchdog » Company
SSN Monitoring
Dark Web Monitoring
Social Media Monitoring
IDShield » Company
SSN Monitoring
Dark Web Monitoring
Social Media Monitoring
Experian IdentityWorks » Company
SSN Monitoring
Dark Web Monitoring
Social Media Monitoring


Credit monitoring alerts you to changes on your credit reports, so if someone attempts to use your personal information to open a credit card or bank account, you’ll find out right away. It can be much more difficult and expensive to recover if you don't learn of the fraud for several weeks or months.

For more information, see What Is Credit Monitoring?

Although it's impossible to completely prevent identity theft, there are strategies you can use to minimize your risk. These include:

  1. Freeze your credit so no one can view or request your credit report, which in turn will prevent them from opening an account or applying for a loan in your name.
  2. Collect mail daily to prevent someone from stealing financial documents or other documents with your personal information.
  3. Review your credit card and bank statements regularly to check for suspicious transactions.
  4. Shred documents containing personal information before disposing of them so no one can fish them out of a dumpster.
  5. Create different passwords for your sensitive accounts to limit the damage if someone cracks the password for one of them.
  6. Review credit reports annually to check for suspicious activity.
  7. Install antivirus software, which will protect your computer and other devices from hacking and phishing attempts, malware, and other online threats.
  8. Enable two-factor authentication on devices and accounts for an extra layer of security.
  9. Wipe electronics before donating them so your personal information stays safe.
  10. Opt out of pre-screened credit card offers, which criminals can intercept and use to open accounts in your name.

For more information, see 10 Ways to Prevent Identity Theft.

To report identity theft to the police, you’ll need to:

  1. Obtain a copy of your FTC Identity Theft Report. File a report online with the FTC so they can help you set up a recovery plan.
  2. Provide a photo ID. Provide the police with a driver's license, passport, or other proof of identity.
  3. Provide your address. If asked, submit a mortgage payment stub, utility statement, or other proof of address.
  4. Provide proof of identity theft. Gather anything that can show you were a victim of identity theft, such as IRS notices, notices from a collection agency, credit card statements, or communications from creditors.

For more information, see How to Report Identity Theft.

Identity theft insurance covers expenses related to resolving an issue arising from identity theft, such as fees for attorneys and accountants. Some identity theft insurance also covers lost time at work, child or elder care. However, it does not cover stolen funds. Check providers’ terms and conditions to find out exactly what their insurance covers.

Identity theft insurance is not the same as homeowners or renters insurance. While you might be able to purchase cyber insurance and identity theft coverage from your homeowners or renters insurance company, the benefits of those policies will depend on their terms and conditions.

On the other hand, identity theft insurance from membership services like LifeLock and Identity Guard is related specifically to recovery costs. For example, if you have to write a letter or do something else to recover your identity, the cost of hiring a lawyer or other professional to perform the needed task would be covered by identity theft insurance in most cases.

Although insurance can be useful, don't select an identity theft protection company primarily based on the insurance it may or may not offer. “The insurance offered should be low on the scale of deciding whether or not you want to use a particular provider," Siciliano says. "It does not have much impact when it comes to proactive protection or even restoring a stolen identity.

Other Identity Theft Companies to Consider

Here are some other brands to consider in addition to the Best Identity Theft Protection Services of 2021. These companies previously made our rating of the top identity theft companies, but didn’t meet our criteria for our current rating.

Learn More

To learn more about identity theft, see the guides below

The following describes our 360 approach to researching and analyzing Identity Theft Protection Service Providers to provide guidance to prospective consumers.

1. We researched the companies and products people care most about.

U.S. News analyzed and compared a variety of publicly available data, including internet search data, to determine which identity theft protection service providers Americans are most interested in. We found 20 companies that stand out in terms of volume of searches and research among consumers, as well as across the different rating sources. Once we identified these companies, we reviewed the different plans and product features available by each company at the time of publication. We then narrowed our list to the best companies in this category.

With the companies determined, we compared available plans and packages offered by each identity theft protection service provider across several criteria to assist the consumer in making the best decision based on their needs. We reviewed the monthly cost, monitoring tools, tech features such as mobile applications and smartphone alerts, technical support, and other plan specific unique features. With careful consideration, we highlighted the most comprehensive plan offered by each company based on the above mentioned features.

2. We created objective 360 Overall Ratings based on an analysis of third-party reviews.

Our scoring methodology is based on a composite analysis of the ratings and reviews published by credible third-party professional and consumer review sources. The ratings are not based on the personal opinions, tests or experiences of U.S. News. To calculate the ratings:

(a) We compiled two types of third-party ratings and reviews:

  • Professional Ratings and Reviews: Many independent identity theft protection evaluating sources have published their assessments of identity theft protection companies and products online. We consider several of these third-party reviews to be reputable and well-researched. However, professional reviewers often make recommendations that contradict one another. Rather than relying on a single source, U.S. News believes consumers benefit most when these opinions and recommendations are considered and analyzed collectively with an objective, consensus-based methodology.
  • Consumer Ratings and Reviews: U.S. News also reviewed published consumer ratings and reviews of identity theft protection providers. Sources with a sufficient number of quality consumer ratings and reviews were included in our scoring model.

Please note that not all professional and consumer rating sources met our criteria for objectivity. Therefore, some sources were excluded from our model.

(b) We standardized the inputs to create a common scale.

The third-party review source data were collected in a variety of forms, including ratings, recommendations and accolades. Before including each third-party data point into our scoring equation, we had to standardize it so that it could be compared accurately with data points from other review sources. We used the scoring methodology described below to convert these systems to a comparable scale.

The 360 scoring process first converted each third-party rating into a common 0 to 5 scale. To balance the distribution of scores within each source’s scale, we used a standard deviation (or Z-Score) calculation to determine how each company that a source rated was scored in comparison to the source’s mean score. We then used the Z-Score to create a standardized U.S. News score using the method outlined below:

  • Calculating the Z-Score: The Z-Score represents a data point's relation to the mean measurement of the data set. The Z-Score is negative when the data point is below the mean and positive when it's above the mean; a Z-Score of 0 means it's equal to the mean. To determine the Z-Score for each third-party rating of a company, we calculated the mean of the ratings across all companies evaluated by that third-party source. We then subtracted the mean from the company’s rating and divided it by the standard deviation to product the Z-Score.
  • Calculating the T-Score: We used a T-Score calculation to convert the Z-Score to a 0-100 scale by multiplying the Z-Score by 10. To ensure that the mean was equal across all data points, we added our desired scoring mean (between 0 and 10) to the T-Score to create an adjusted T-Score.
  • Calculating the common-scale rating: We divided the adjusted T-Score, which is on a 100-point scale, by 20 to convert the third-party rating to a common 0-5 point system.

(c) We calculated the 360 Overall Score based on a weighted-average model.

We assigned “source weights” to each source used in the consensus scoring model based on our assessment of how much the source is trusted and recognized by consumers and how much its published review process indicates that it is both comprehensive and editorially independent. The source weights are assigned on a 1-5 scale. Any source with an assigned weight less than 2 was excluded from the consensus scoring model.

Finally, we combined the converted third-party data points using a weighted average formula based on source weight. This formula calculated the consensus score for each product, which we call the 360 Overall Rating.

U.S. News 360 Reviews takes an unbiased approach to our recommendations. When you use our links to buy products, we may earn a commission but that in no way affects our editorial independence.