USNews.com Hosts Record Breaking Traffic for America’s Best Colleges Launch
Washington D.C. -- U.S. News Media Group, one of the nation’s leading sources of service journalism and news, today announced that its web audience for the newly released America’s Best Colleges more than doubled in page views on the day of launch, compared to last year. The increased web traffic – surpassing 15 million page views on Friday alone – is tied directly to the successful redesign for the college portal, an extensive and multilayered distribution strategy that involves large consumer portals, influential education websites, and a variety of news and other websites, andthe authority of U.S. News as the pre-eminent source of college informationin multiple search engines.
Marking 25 years since the inaugural debut of America’s Best Colleges, and on the heels of the company’s transformation to a multi-platform digital publisher, U.S. News unveiled the website redesign for America’s Best Colleges on Friday, August 22 at www.usnews.com/colleges. The new platform, which provides users roughly 100,000 searchable pages with expanded sorting capabilities, also includes significantly more content, interactive features, and makes information more accessible than ever before.
"We are thrilled about the online success of the America’s Best Colleges launch," said Bill Holiber, president of U.S. News Media Group. "We believe it demonstrates how U.S. News is delivering on its brand promise to provide readers with a wealth of relevant information that they can access and use daily, supporting many of life’s most important decisions. The surge in audience also helps reinforce several significant online advertising campaigns on USNews.com pegged to the Best Colleges launch."
For more information and to see what everyone is looking at online please visit www.usnews.com/colleges.
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