U.S.News & World Report Appoints Bernstein As SVP Of Online Sales And Marketing
Washington D.C. -- U.S.News & World Report today announced today the appointment of Ron Bernstein as senior vice president and general manager of online sales and marketing, reporting to Bill Holiber, president.
In this newly created position, Bernstein will play a key role in monetizing USNews.com and its related digital assets by leading and coordinating cross-functional efforts throughout the organization. He will also focus on other Mort Zuckerman media properties.
For the past three years, Bernstein headed up two sales divisions at Rodale: the Integrated Marketing Solutions team and the Interactive Sales team. Integrated Marketing Solutions was responsible for developing cross-brand/cross-platform programs for advertisers that leverage the full depth and breadth of Rodale brands and assets for key advertising customers. This includes Rodale magazines, books, Web sites, online subscriptions, database and events. The Interactive Sales team was responsible for selling online advertising programs across single or multiple Rodale sites including Prevention.com, MensHealth.com, RunnersWorld.com, WomensHealthmag.com, Bicycling.com, BestLifeonline.com and OrganicGardening.com.
Prior to joining Rodale in 2005, Bernstein has held a variety of senior sales and management positions at leading media companies, both on and offline. Bernstein was vice president of sales at AOL Web Properties, responsible for $100-million-plus revenue on sites including Mapquest.com, Netscape.com, AIM (AOL Instant Messenger), ICQ, Moviefone.com and CompuServe. His other online sales management experience includes GeoCities.com and Hachette New Media (Caranddriver.com, Roadandtrack.com, Elle.com, Premiere.com, Womansday.com). His magazine career includes stints as vice president and publisher of Popular Science; associate director of corporate sales at Times Mirror Magazines (Pop Sci, Golf, Field & Stream, Outdoor Life, The Sporting News, and Yachting and Boating), and ad director of Psychology Today.