Republican National Committee
RE: Rhode Island Republican Senate Primary
National Committee along with Senator Elizabeth Dole and the National
Republican Senatorial Committee helped set a record voter turnout in Rhode
Island’s Republican Primary by combining the latest technology and targeting with
a large-scale grassroots effort, which resulted in Senator Lincoln Chafee
winning his re-nomination. Understanding the complex nature of the race
and the electorate, the RNC used the latest microtargeting techniques and
worked with the Rhode Island GOP and the
NRSC to create a unique turnout universe comprised of both Republicans with a
history of primary voting, and unaffiliated voters who were far less inclined
to vote in a GOP primary.
The RNC’s financial
investment in upgrading phone bank reporting technology and Voter Vault allowed
us to quickly identify focused groups of voters to target with paid or volunteer communications, while also giving
us the ability to evaluate the remaining potential voters identified by
microtargeting. These upgrades allowed us to make informed decisions as
to how we focused remaining resources within the overall GOTV universe.
The GOTV effort in
Rhode Island helped turn out Republican voters who ultimately identified with
Senator Chafee’s message and his campaign’s focus on local issues.
Successful Turnout Efforts
- A record number of voters were turned out to the polls by
our GOTV effort.
- Voter turnout in the 2006 GOP primary was 62,099, besting
the previous Rhode Island record by 38% (previous high: 45,023 in 1994).
- Voter turnout in the 2006 GOP primary was nearly 2½ times
greater than the 2002 GOP primary that included a contested governor’s
- The RNC deployed 86 volunteers to work the GOTV program
over the final 11 days.
- Volunteer GOTV efforts made the difference
- 198,921 volunteer voter contacts were attempted over the
final 11 days of the campaign (190,350 phone call attempts, 8,571 door
- A sustained rate of contact was achieved to the various
pieces of the GOTV universe, with higher priority given to the known
supporters who were less likely to vote.
- The RNC’s GOTV operation is capable of increasing its
voter contact capacity at a rapid pace
- RI’s volunteer voter contact attempts, January – August,
- RI’s volunteer voter contact attempts, September 1st –
Chafee’s Convincing Victory
- Chafee won 25 of 39 towns, including 10 of the largest 12
towns in the state.
- Chafee won the battle of the bases.
- Chafee won 62.2% in Warwick, versus Laffey’s 52.7% in Cranston.
- Despite turnout being nearly identical, Chafee posted an
overwhelming winning margin of 2,054 in Warwick and limited his losses to
only 463 in Cranston.
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