The Bush and Kerry campaigns will both be up on the air this week with new rounds of ads focused on domestic issues such as the economy and healthcare, some tailored to specific states or even media markets within states, as they begin adjusting their ad strategies for the home stretch of the campaign. The AP reports President Bush "vows to 'spread ownership and opportunity,' 'make our economy more job friendly' and help lower health care costs in a fresh wave of campaign ads meant to lay out a sweeping second-term agenda as he emerges from the Republican convention." In his ads, Kerry "challenges Bush's contention of an improving economy and seeks to shift the race away from questions about the Massachusetts senator's decorated Vietnam service."

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