President Bush's use of 9/11 images in ads, scorned by Democrats and some families of victims,
boosts support for his presidency, according to a study by a university team. Headed by the University of Missouri, the team tested the ads with 374 students from the school, Rutgers University and Brooklyn College and found that the 9/11 scenes bring mortality into focus and prompted the kids to support Bush and his anti-terrorism policies more.
References to 9/11 have been threaded throughout the GOP convention in New York and Bush-Cheney officials believe that if
used sparingly, the images and mentions of 9/11 remind voters of the actions Bush took after the terrorist attacks. Study leader Jamie Arndt, a psychology professor at Missouri, said, "9/11 is seared in people's minds and [Bush] benefits from keeping it in people's minds. There's a definite connection there."