JEFFREY MACMILLAN FOR USN&WR
To start filming, push the big red button. To stop filming, push the big red button. Digital video doesn't get simpler than the Flip Video Ultra ($180). Simpler still: It plugs directly into a PC through a built-in USB connector. Pro: Uploading to sites like aol and YouTube is just a couple of clicks away. Or, drop the camera off at many drug and photo stores to get your clips on DVD. Con: The video is surprisingly good, but its resolution is so-so on a big-screen TV. The lens quality can't match conventional video cameras, and there's no optical zoom. There's no way to expand the built-in, 60-minute capacity.