| |
National |
Diversions & Blue Chip |
Executive |
| Rate Base |
2,000,000 |
1,000,000 |
600,000 |
Open Rates
|
Full Page
|
| Black & White |
$98.490 |
$56,690 |
$44,768 |
| Black & White Bleed |
$111,293 |
$67,450 |
$50,588 |
| Black & 1-Color |
$121,486 |
$76,746 |
$57,558 |
| 4-Color |
$147,093 |
$92,379 |
$69,284 |
| 4-Color Bleed |
$166,215 |
$104,387 |
$78,291 |
| 5-Color |
$153,838 |
$96,996 |
$72,747 |
4th Cover
|
| 4-Color |
$196,371 |
N/A |
N/A |
| 4-Color Bleed |
$221,897 |
N/A |
N/A |
| 5-Color |
$205,371 |
N/A |
N/A |
Two Columns
|
| Black & White |
$76,018 |
$45,905 |
$34,428 |
| Black & 1-Color |
$97,440 |
$58,980 |
$44,234 |
| 4-Color |
$118,059 |
$71,911 |
$53,933 |
Horizontal Half
|
| Black & White |
$59,135 |
$35,764 |
$26,822 |
| Black & 1-Color |
$76,016 |
$47,730 |
$35,797 |
| 4-Color |
$91,882 |
$58,194 |
$43,645 |
One Column
|
| Black & White |
$39,528 |
$23,886 |
$17,916 |
| Black & 1-Color |
$50,604 |
$31,775 |
$23,832 |
| 4-Color |
$61,176 |
$38,742 |
$29,057 |
2nd cover only, or 2nd cover/page one spread, is 15% additional.
Note: Spread rates are double page rates.
Black & 1-Color = 2-Color.
Where not specified, the premium for bleed is 13% additional.
Bleed: All sizes accepted at earned rates plus 13%.
No additional charge for bleed across gutter in four-column and larger advertisements.
Circulation may fluctuate 5% from base.
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