Sample Lineup | Demographics | Edit Calendar | Rates | MRI Methodology | MRI Executive Demographics | MRI Scaling Factors | Premium Audience. Targeted Editorial. U.S. News offers advertisers the opportunity to target top management in a custom editorial environment tailored to the needs of the top-level decision makers. The Executive Edition provides a monthly diet of high-end business-to-business coverage for an elite group of 600,000 subscribers comprised of corporate executives, decision makers and business professionals. Produced by the U.S. News Money & Business staff, the 10-page section offers a concise, balanced look at the world of business today. Some issues of the Executive Edition focus on a single topic, such as an in-depth look at the entertainment or high-tech industries. Others offer a broad range of stories including profiles of business leaders in the news or behind-the-scenes looks at industry-defining companies. Enlivening the mix are quick takes on a variety of topics essential to professionals, including management strategies, career tracks, business travel, executive toys, hot business books and faces and firms to watch. Sample Story Lineup Below, from U.S. News editor Brian Duffy, is a prototype story lineup for the Executive Edition. Opener/Table of contents Picking winners and losers among companies and investments as the gathering recovery enters uncharted water How to motivate your employees during these rocky times Profile of Tom Donahue, president of the U.S. Chamber of Commerce, a major player in setting business related policy on Capitol Hill. An inside look at Nike as it prepares for life after Phil Knight, the 2004 Olympics, and its increasing global reach. Dick Grasso defends his pay: What you can learn from him as you negotiate your own compensation package BizBuzz: A monthly take on the markets and the economy Suite life: - Bookcase: A snapshot of Micheline Maynard’s new book, The End of Detroit - Wish list: The Mercedes McLaren, 228mph, $420,000 - Guru: A Q&A with Dr. Richard Geist, behavioral expert and noted authority on the psychology of investing - Take-off: Do you need your own jet? The pros and cons of flexible leasing 2004 U.S. News Executive Demographics   AUD(000) %COMP INDEX Total Adults 3,294 100%   Men 2,048 62 130 Women 1,246 38 73 Job Title Top Management 368 11 279 Top 5 Job Titles 174 5 278 Top 8 Job Titles 626 19 203 Professional/Managerial 1,647 50 246 Age 18-34 804 24 77 35-49 1,341 41 128 50-64 804 24 119 65+ 345 11 65 Median 44.9 years   Household Income <$50,000 668 20 41 $50,000-$74,999 440 13 65 $75,000-$99,999 969 29 233 $100,000-$149,999 709 22 201 $150,000+ 509 16 254 Median $88,919   Education Graduated College + 1,724 52 220 Post Graduate Degree 693 21 268 Products and Services Any Product or Service 1398 42 207 Finance 384 12 238 Investment of corporate/employee funds 149 5 355 Property/group insurance 200 6 274 Banking services 304 9 231 B2B Communications 515 16 266 Telephone/communication equipment or services 486 15 265 Video conferencing equipment 112 3 334 Computers 821 25 276 Personal computers 496 15 278 Personal computer software 460 14 290 Personal computer hardware 456 14 295 Printers (computer) 392 12 256 Networking hardware 267 8 334 Networking software 213 7 305 Minicomputers, mainframes, related equipment & service 93 3 270 Travel and Transportation 706 21 251 Convention/meeting site 219 7 347 Travel arrangements 514 16 295 Automobile purchase/rental/lease 177 5 292 Truck purchase/rental/lease 134 4 201 Freight/express services 313 10 263 Office Equipment and Supplies 1013 31 219 Office furniture/ furnishing 474 14 262 Copiers 296 9 243 Facsimile machines 237 7 232 Other office machines(calculators, typewriters, etc.) 447 14 295 Office supplies 852 26 216 Packaging/containers 191 6 219 Office Services 789 24 238 Advertising/promotion 439 13 258 Consultation services 282 9 332 Temporary help 340 10 230 Printing services 279 9 251 Security systems 139 4 274 Other BusinessEquipment and Services 703 21 210 Engineering/construction services 141 4 271 Real estate/plant site location 117 4 303 Air conditioning/heating equipment 191 6 284 Electrical or mechanical controls/systems 174 5 223 Operating supplies (lubricants, adhesives, fuels) 277 8 197 Building/construction materials 229 7 189 Raw materials 176 5 191 Heavy machinery or equipment 111 3 169 Materials handling equipment 128 4 181 Components or parts for machinery 153 5 183 Paints/Industrial finishes 142 4 172 Value of Product and Services Involved in Purchasing: $100,000+ 396 12 273 $500,000+ 211 6 310 $1,000,000+ 143 4 325 Base: Adults Source: MRI Doublebase 2003 2005 U.S. News Executive Editions Issues & Closing Dates Issue Date Cycle National Close Date Nat'l Fast Close Date Jan. 31/Feb. 7 3/4 Dec. 20 Jan. 18 February 28 3 Jan. 24 Feb. 15 March 28 3 Feb. 28 Mar. 15 April 25 3 Mar. 28 Apr. 12 May 23 3 Apr. 25 May. 10 June 20 3 May 23 June 7 July 25 1 Jun. 27 Jul. 12 August 15/22 3/4 Jul. 18 Aug. 2 September 19 3 Aug. 22 Sep. 6 October 10 3 Sep. 12 Sep. 27 November 7 3 Oct. 11 Oct. 25 December 5 3 Nov. 7 Nov. 22 2005 U.S. News Executive Editions Rates Rate Base: 600,000 Full Page   Black & White $40,606   Black & White Bleed $45,885   Black & 1-Color $52,208   4-Color $62,842   4-Color Bleed $71,012   5-Color $65,984 4th Cover   4-Color N/A   4-Color Bleed N/A   5-Color N/A Two Columns   Black & White N/A   Black & 1-Color N/A   4-Color N/A Horizontal Half   Black & White N/A   Black & 1-Color N/A   4-Color N/A One Column   Black & White N/A   Black & 1-Color N/A   4-Color N/A Bleed: All sizes accepted at earned rates plus 13%. No additional charge for bleed across gutter in four-column and larger advertisements. MRI Doublebase 2003 Methodology Rate Base: 600,000 Audience U.S. News Executive is delivered to U.S. News subscribers who are corporate executives, managers, professionals and business owners. It is published monthly.   Rate Base X National RPC = Total Audience     600,000   5.49   3,294,000   Direct Qualified The entire U.S.News & World Report subscriber file was matched to independent outside database on a name-by-name and household basis for job title and business ownership. Subscribers in management positions (MRI job titles 1-9), professionals and businesses were identified as “executive.” 52% of all subscribers who receive U.S. News Executive are direct qualified. Household Qualified The subscriber file was also matched to Claritas P$YCLE, a national database that groups households on the basis of financial behavior. Job title and household income breaks are available for each cluster. Corporate executives, professionals and managers are considered executives. All other job titles are non-executive. New subscribers will be matched on a monthly basis. Circulation All subscribers in the eight P$YCLE clusters with the highest concentration of executives receive U.S. News Executive. In addition, direct-qualified subscribers who live in 23 other clusters and direct-qualified subscribers whose clusters are not identified also receive U.S. News Executive. Prototype Subscribers in the top eight clusters are pro-rated into executives and non-executives using Claritas- provided percentages. Both groups are further segmented by the household incomes of the cluster. Subscribers in the remaining clusters are 100% direct qualified. They are therefore segmented by household income only. The remainder of the audience in each cluster is segmented by occupation and income rates for that cluster. The net audience for executives and non-executives in each of five household income breaks is calculated. MRI Doublebase 2003 Rate Base: 600,000 Total U.S. News Executive, by occupation and audience:   % of Total Projected Audience Executives HHI $100,000+ 23.0% 756,916 HHI $75,000-$99,999 17.5 577,905 HHI $50,000-$74,999 5.8 190,097 HHI $30,000-$49,999 3.6 116,689 HHI <$30,000 4.1 136,282 Non Executives HHI $100,000+ 14.0% 459,967 HHI $75,000-$99,999 11.9 391,265 HHI $50,000-$74,999 7.6 250,231 HHI $30,000-$49,999 5.7 188,655 HHI <$30,000 6.9 225,993 Scaling Factors The percentage of U.S.News & World Report’s national audience for each demographic group to be included in the U.S. News Executive prototype are as follows:   National Audience (000) % of Total Projected Audience (07681 ! 7631) & HHI $100,000+ 1,449 757 52.24 HHI $75,000-$99,999 690 578 83.77 HHI $50,000-$74,999 840 190 22.62 HHI $30,000-$49,999 415 117 28.19 HHI <$30,000 194 136 70.10 not (07681 ! 7631) & HHI $100,000+ 1,402 460 32.81 HHI $75,000-$99,999 1,151 391 33.97 HHI $50,000-$74,999 1,631 250 15.33 HHI $30,000-$49,999 1,923 189 9.83 HHI <$30,000 2,018 226 11.20