Race to the sky Manhattan's
glittering towers were erected in a frenzy of
speculation and self-promotion
By Jeff Glasser One day in April 1929 an
agitated Walter Chrysler called elite architect
William Van Alen into his Manhattan office.
"Van, you've just got to get up and do
something," said the auto magnate, according to
a contemporary account. "It looks as if
we're not going to be the highest after
all." Chrysler's bid to put up the tallest
building in the world, a monument to himself and
American capitalism, was in jeopardy. In the canyons
of Lower Manhattan, George Ohrstrom, a 34-year-old
banker dubbed "the kid," was vowing to set
the record at 40 Wall Street. "Think up
something," Chrysler harangued his architect.
"Your valves need grinding. There's a
knock in you somewhere. Speed up your carburetor. Go
to it!" The great skyscraper race was afoot.
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The solution Van Alen concocted in secret would help
Chrysler trump Ohrstrom in spectacular fashion. But
Chrysler's triumph was short-lived. Later in
1929, John Jakob Raskob, financier for General
Motors, announced his plans for an Empire State
Building that would dwarf Chrysler's
skyscraper. Raskob "wanted to put it up as a
sign of the possibility of America," says Neal
Bascomb, author of the forthcoming Higher: A
Historic Race to the Sky and the Making of a City.
He wanted a symbol of "what a kid who started
as a stenographer can do with a little intelligence
and hard work."
The race is long
forgotten, and later buildings, including
Chicago's Sears Tower and the ill-fated World
Trade Center, stole the height crown from the Empire
State. But the results, especially the Chrysler and
Empire State buildings, still shimmer on the New
York skyline as emblems of American optimism. The
Chrysler Building's facade, with its shiny
metal hubcaps, American Eagle gargoyles, and
gleaming Nirosta steel, pays homage to the
capitalist ideal. The sleek geometric lines and
massive form of the Empire State testify to American
efficiency and commercial dominance. These art deco
skyscrapers represent a break with European
conventions of architecture, says Mike Wallace, a
City University of New York historian, and mark a
moment "when New York was reaching for a new
kind of cultural supremacy."
The groundwork
for the race was laid in the late 19th century.
Until then, walls had to be thick enough to bear the
weight of the floors above, which made erecting tall
buildings impractical and expensive. But while
designing Chicago's Home Insurance Building in
1883, architect William Jenney came up with the
novel idea that a steel skeleton structure--a
"cage design"--could support the heavy
load of a tower.
Cutting cornices. Early
skyscrapers were festooned with arches, columns, and
cornices, as in Cass Gilbert's 1913 Woolworth
Building. Gradually American designers stripped away
the heavy accents and accouterments. "No old
stuff for me!" Van Alen, the Chrysler Building
architect, once said. "No bestial copyings of
arches and columns and cornishes! Me, I'm new!
Avanti!" A landmark 1916 zoning law in New York
City also reshaped the skyscraper. To preserve light
and air at street level, the law required buildings
to have a "setback" between 9 and 18
stories up and stipulated that towers above that
height could occupy no more than a quarter of their
site. The result was the familiar "wedding
cake" style of 1920s New York skyscrapers.
The push for height was driven by economics as well
as vainglory. By 1927, oceans of speculative capital
were spilling into commercial real estate as well as
the stock market. With land prices spiraling,
developers began to add stories to their buildings.
A 1930 study calculated that a 63-story skyscraper
would earn a desirable 10.25 percent return. More
stories added to construction costs--but might also
fetch higher rents.
At 40 Wall Street, the cold
calculus of money was paramount. Ohrstrom, the
investment banker, chose Craig Severance, Van
Alen's estranged former partner, to be the
architect. The building took form from the inside
out, according to Bascomb. Severance figured out how
many offices he could fit on a floor, then placed
the elevators and the steel columns to determine the
shape of the building, which would rise 67 stories
and reach 840 feet. Construction started in May
1929, under deadline pressure. In those days, all
New York office leases began on May 1. To finish 40
Wall Street by that date in 1930, workers laid
foundations for the tower even before they had
finished wrecking the old building on the site.
In August 1929, Bascomb writes, rumors reached
Severance that Van Alen had tweaked the Chrysler
Building to exceed the official 808 feet. Severance
made his building's pyramidal top steeper and
added a 60-foot steel cap to push 40 Wall Street to
925 feet. With three shifts working seven days a
week, builder Paul Starrett met the May 1930
deadline and set a speed record for completing a
skyscraper.
But Ohrstrom, Severance, and
Starrett had jumped the gun in claiming the height
prize. In November 1929, with the interior still
unfinished, they invited the downtown elite to a
ceremony. "The World's Tallest Building
Raises the Stars & Stripes to the New York
Heavens," said the headline in the New York
World. Unbeknownst to those assembled, Chrysler
and Van Alen had outfoxed them.
First Van Alen
added an arch to the ornate steel dome, bringing the
Chrysler Building to 860 feet. Then he ordered
workers to assemble a 27-ton steel tip deep within
the construction site. A few weeks before the Wall
Street event, workers hoisted the spike--called a
"vertex"--to the top. The Chrysler
Building gained 186 feet instantly; at 1,046 feet,
it surpassed 40 Wall Street and the Eiffel Tower,
for 40 years the world's tallest structure. No
one noticed until the story broke four days after
the downtown ceremony.
Gimmicks. Ohrstrom
and Severance led a campaign to condemn
Chrysler's dirty trick. George Chappell, the
New Yorker's architecture critic, denounced
Chrysler's building as "a stunt design,
evolved to make the man in the street look up."
In response, Chrysler hired famed photographer
Margaret Bourke-White to climb 1,000 feet and take
sweeping photos of his building.
Chrysler was
soon overshadowed by Raskob, who had hired Al Smith,
the former presidential candidate and New York
governor, as a front man. In December 1929, Smith
announced to his old pals in the press that the
Empire State Building would rise 202 feet taller
than the Chrysler Building. Most of the elevation
would come from a mooring mast for zeppelins. It
soon became clear that zeppelins could not land at
1,250 feet, 102 stories above the street, because of
crosswinds. That didn't faze Raskob: Topping
the others was what counted.
Raskob and Smith
hired Starrett, who embarked on a second all-out
construction push. Another rental deadline loomed,
11 months away. To finish by May 1, 1931, he
couldn't afford to let his 3,500 men come down
from the higher floors for lunch, so he built them
restaurants in the unfinished building. The Empire
State Building opened on time in 1931, at less than
half the projected $50 million cost.
It hardly
mattered: By then the nation was mired in the Great
Depression. With a 77 percent vacancy rate, critics
began to call the world's tallest building the
Empty State. One half-seriously suggested turning it
into a hotel for New York's 1 million homeless.
Starrett suffered a nervous breakdown, Ohrstrom lost
his stake in 40 Wall Street, and Van Alen never
worked on another big commission. "Another
Louisiana Bubble had burst, but at least something
more than paper and forlorn dreams were left,"
Starrett later wrote in his autobiography. "The
tall buildings remained. They would stand for a long
time."
DRAWING BOARD
SKY HIGH
In 1956, at 89, visionary architect Frank Lloyd
Wright designed what was to be his final
masterpiece: a mile-high skyscraper on the Chicago
lakefront. Dubbed "Illinois Sky City," the
528-story building was to accommodate 112,000
tenants, sped aloft by atomic-powered elevators.
Residents of lower floors might see rain falling
while those at the top saw snow. Technologically
feasible, the building was grounded by economic and
safety considerations. -David Grimm