The Dobson way
An evangelical leader steps squarely into the political ring
In the Pew survey, two groups of voters were asked which issue mattered most. One group was provided a list of options; the other group could answer any way it wished. Roughly 1,140 people were polled.
Multiple-choice poll
Percentage saying that moral
values matter most Bush voters Kerry voters
44 7
Other issues that matter
most:
Iraq 11 34
Economy/Jobs 7 36
Terrorism 24 3
Open-ended poll
Percentage saying that moral
values matter most Bush voters Kerry voters
27 2
Other issues that matter
most:
Iraq 11 39
Economy/Jobs 3 21
Terrorism 17 <1
567 people were asked if they Said moral Said moral
DEFINE MORAL VALUES AS ... values values did not
Mattered most matter most
Social policies (gay marriage,
abortion, stem cells) 44 pct. 18 pct.
Other policies 9 pct. 8 pct.
Candidate qualities 23 pct. 17 pct.
Religious references 18 pct. 11 pct.
Traditional values 17 pct. 35 pct.
Meaningless 2 pct. 15 pct.
Note: Numbers in these charts do not add up to 100 percent because they are selections of only the most numerically significant survey categories.
Source: Pew Research Center for the People & the Press; USN&WR
With Bret Schulte
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