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Saturday, May 17, 2008
 
 
KEVIN HORAN FOR USN&WR

SPOTLIGHT

Taking a Shot Toward Success

Melanie da Trinidade-Asher

When Melanie da Trinidade-Asher goes to a bar, she often turns the tables on the bartender by pulling out a bottle and pouring a drink for him. Her company, Macchu Pisco, sells pisco, a brandy that's the pride of Peru. Asher's dedicated to getting a bottle of the spirit, which can be enjoyed straight or with a mixer, on the shelf in every bar in America. "Pisco is like a sleeping beauty right now," she said.

Find out how Asher plans to put pisco into glasses and keep it there.

GRABBING A BITE

Big Easy Boffo

Dave Swift

The Big Easy may get a new nickname: Hollywood South. Thanks in part to independent film company LIFT, Louisiana is now the country's third favorite location for film shoots. Co-owners Malcolm Petal and Kimberly Anderson talk about their plans to expand over sherry-spiked turtle soup.

See how LIFT's success has helped the Katrina-ravaged state.

BOOK NOOK

Green With Enviable Info

Worldchanging: A User's Guide for the 21st Century

No matter what your opinion on the controversial global warming issue, it's clear billions of dollars will be spent on the issue and spur sustainable economic development. The book, Worldchanging: A User's Guide for the 21st Century, edited by Alex Steffen with a foreword by Al Gore, imagines a world where "new thinking, trade and collaboration ... swell bank accounts while shrink­ing our impact on the planet."

Make your company more environmentally friendly.

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