The New Mommy Track
More mothers win flextime at work, and hubbies' help (really!) at home
Tamara Monosoff, inventor of a device that stops kids from unraveling toilet paper, wrote Secrets of Millionaire Moms to explain to other moms how to raise capital, develop a business plan, and balance family time with running a business. She started writing about mompreneurs after discovering a high demand from mothers interested in starting their own businesses.
It's a trend that's likely to continue: A 2006 Lifetime Television poll found that the most popular goal among women ages 18 to 29 was to manage their own companies, with 47 percent of respondents choosing it. Yet becoming president of a major corporation was named by only 10 percent of respondents. "Women are trying to have it all but are trying to regain control over their time," says Conway, who helped conduct the poll. "That's why many women are busting out of the traditional workforce and starting their own businesses."
Back at Kelly's house, the pork tenderloin is almost done roasting. Kelly stops into her home office for a quick E-mail check as her husband, George, a real-estate developer, gives their son a bath while speaking to him in his best Sir Topham Hatt impression. For now, at least, Kelly has achieved what she considers an ideal balance.