WebMD CEO Wayne Gattinella on health information
How does your magazine tie into that?
The magazine is about getting the brand out there in the physical world. As strong as WebMD is as an online brand, it also plays pretty well in a more traditional format. The magazine is delivered free to physicians' offices because it's really focused on the patient as opposed to a sort of general newsstand subscription, which gives us the ability to deliver health information content at one of its most powerful points in time—when you're waiting to see the doctor. Wow! What a great time to be provided with the 10 questions to ask about a particular condition or situation. And from a business standpoint, certainly it's a great time for healthcare advertisers to get their message across. It works for the brand, it works for the consumers, and it works for the advertisers.
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