Career Center: Top career trends
9. The print media will struggle. Book publishers will print fewer books, since people can now buy used books on Amazon and its thousands of affiliated used booksellers. Newspapers and magazines will be forced to cut their budgets further as more people get their news from the Internet. And no- and low-cost online advertisers such as Craigslist, eBay, Monster, CareerBuilder, and JobCentral will take bigger bites out of conventional media's advertising revenue.
How to get ahead: If you want a career in communications media, the Internet represents the present and future. Learn to write in a style that works on the Web: concise and pithy. Pack as much practical information in as possible, and lace your work with links and photos. Learning how to build Web pages is a must. It also pays to learn how to create video content inexpensively for the Web.