Small Biz Watch: Get the most out of your website
In this week's issue of U.S.News & World Report, I have a story that gives a few tips on how to optimize your small-business website so that it's more likely to score higher in search-engine page results. Here are a few more tips from search engine optimization expert Jill Whalen of High Rankings:
How often do keywords or phrases need to be repeated on a page to get better search results? Do a certain percentage of words on a page need to be keywords or phrases?
Whalen: There is no set number. You need to use them however many times it makes sense for your particular page, product/service, and target audience.
If you are selling multiple products, should each have its own webpage?
Whalen: Generally, it makes sense for separate products or services to have their own page or it starts to get confusing for the site visitor. If a site visitor is confused, you can pretty much assume that a search engine would also be.
Can you give some examples of websites that do a good job at optimization, both in their use of keywords and in creating separate pages for different products?
Whalen: Well, almost any E-commerce site has separate product pages. Service-type sites generally have separate service pages as well. For instance, look at Geico.com. They do a good job of separating out their various insurance products while also ensuring that they use the words real people might be using to seek out their products. For a smaller-type business, a site such as www.interactiveartschool.com does a nice job of showcasing their various offerings, while keeping a nice balance of copy for their visitors as well as the search engines.
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