Blogging Bosses
In any case, blogs aren't right for every executive. "Most senior executives rise to the top by being very analytical and buttoned up and left-brained," says Lutz. "That very careful executive is probably not going to be a good blogger."
But then again, in this day of public mistrust, the buttoned-up executive may be the last thing that corporations need.
Randy Baseler
Vice president of marketing, Boeing Commercial Airplanes http://www.boeing.com/randy
May 25, 2005
A new blue airplane has taken to the skies over Puget Sound. It's the second 777-200LR Worldliner.
Yesterday [WD002] took off from Paine Field in Everett for the first time. She'll now join WD001 in flight tests and certification over the next several months before their delivery to Pakistan International Airlines.
June 13
A tip of the hat to Airbus. Most of us had our first opportunity this afternoon to see the A380 fly. Without question it is an impressive technological achievement, and its flight demonstration was a big highlight today. But as I've reminded many people, our strategic difference with Airbus in the very large airplane market has little to do with the airplane itself. It has to do with the fact that the A380 is a very large (and now having seen it up close, I do mean very large) airplane for a very small part of the commercial airplane market.
June 14
Airbus tried stirring things up a bit today. Their CEO Noel Forgeard held a news conference here and proceeded to criticize . . . everything from our strategy and our 787 Dreamliner, to the way Boeing does public relations. At the same time, he tried offering us advice about our business practices! Hmm. Could it be that the competition is just feeling the heat a bit?
Bob Lutz
Vice chairman, General Motors
http://fastlane.gmblogs.com
June 10, 2005
What we are re-learning as a company is that we are not simply in the transportation business; we're in the art and entertainment business.
So, what we've got at GM now, is a general comprehension that you can't run this business by the left intellectual, analytical side of your brain alone, you have to have a lot of right side creative input.
June 2, 2005
Right now I'm driving a test-fleet preproduction Solstice, a Hummer H3 and a preproduction Pontiac G6 Coupe. I'm sort of rotating through these vehicles, and enjoying myself very much.
May 12, 2005
"What is GM's strategy for fixing its issues?"
A good and fair question. Let's start by saying there's no magic bullet for our issues, at least none that we've uncovered . . . .
April 7, 2005
Some of you may remember my opening salvo for this blog back in January:
"After years of reading and reacting to the automotive press it is finally my turn to put the shoe on the other foot. In the age of the Internet, anyone can be a journalist."
What began as an experiment has become an important means of communication for GM. It has given me, personally, an opportunity to get much closer with you, the public.
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