Not Acting Their Age
She--and 78 million others.
By the numbers
The 55-to-64-year-old population grew significantly over the past decade. That's a lure to marketers, as people in this "pre-retiree" age group tend to spend heavily on travel, leisure, healthcare, and other consumer items.
55-to-64-year-olds
1990 21.1 mil. (up 15 pct.)
2000 24.3 mil.
Source: U.S. Census Bureau
The easy chair
When asked by builder Del Webb what they wanted most in their retirement homes, baby boomers put a definite emphasis on lifestyle. But more than half showed a serious side, choosing a place where they could work.
Home features favored by 48-to-52-year-olds
Great room 72 pct.
Exercise room 58 pct.
Home office 55 pct.
Gourmet kitchen 52 pct.
Computer room 47 pct.
With James M. Pethokoukis
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