The latest news on marketing
The coffee chain has been a model of using games to build brand loyalty.
Brands have a lot to think about as they try to build consumer loyalty.
Olympic sponsors must speak out against anti-LGBT laws in Russia.
The changing way in which customers review products can be great for business ... or terrible.
Jay-Z disappointed critics with his new album, but people are eating up the hype surrounding it.
Watching social networks can help companies find how best to market products.
Unpacking the packaging in food marketing
We take a look at how people interpret advertising disclaimers
Advertisers are trying to capitalize on building buzz and user engagement by screening ads before the big game, but the strategy could backfire.
After a string of setbacks, daily deals sites face challenges in the coming year.