The latest news on consumers
What environmentally unfriendly products are you doing without?
A famous pollster says Americans are learning to live within their means, but I’m not one of them.
This time may be different.
A recovering shopaholic explains how she became a responsible spender.
But will we quickly return to our buying ways?
Cheaper gas could lull drivers into bad decisions—all over again.
A new frugality could remake the U.S. economy—and American life.
Some consumers can't cut back, even when they should.
Economist Dan Ariely explains why consumers see more gloom than conditions seem to warrant.
The switch to homegrown produce links shoppers to their region and its farmers.