The latest news on Yahoo
The search giant is much better liked than possible merger partners Yahoo! and Microsoft.
Shutting down the Yahoo! service reinforces fears that the music can die.
If its buyout bid succeeds, the software giant won't be able to resist messing with Yahoo!
Web users aren't likely to abandon Google for search, and a merger could be a huge distraction.
What a great fit: a user-friendly Web portal and an omnipotent monopoly.
But analysts say Google's advantage in search and online advertising isn't threatened.
Incentives matter if you want to create more Microsofts and Googles.