Articles by Lisa Chau
Brands need to build relationships with consumers via technology.
Selling solutions instead of products can do a lot of good for a company.
The coffee chain has been a model of using games to build brand loyalty.
Brands have a lot to think about as they try to build consumer loyalty.
Dave Girouard, former president of Google Enterprise and current CEO of Upstart, gives advice for those looking to start their own businesses.
The Engadget Expand conference brought innovative tech companies to New York City.
Consultant Dorie Clark explains why having a personal brand is so important.
A bestselling author explains how to get results by winning people over.
Here's why it's important for companies to brand successfully.
The East Coast is a relatively new player in the world of entrepreneurship, but it's making a mark.