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To help launch the Doritos "For the Bold" campaign, LL Cool J performs at the South by Southwest Music Festival in Austin, Texas.
Darren Abate/Invision for Doritos/AP Images
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Public Enemy performs at the SXSW Music Festival in Austin, Texas.
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Fans participate in an interactive concert experience at the sixty-two-foot tall vending machine that doubled as the Doritos stage during the SXSW Music Festival in Austin, Texas.
Erich Schlegel/Invision for Doritos/AP Images
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Ice Cube performs at the SXSW Music Festival in Austin, Texas.
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Rob Zombie talks about his new film "Lords of Salem" at the SXSW Film Festival in Austin, Texas.
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SXSW Interactive Festival attendees wait for Matthew Inman, creator of internet comic site The Oatmeal, to give a keynote address in Austin, Texas.
Jack Plunkett/Invision/AP Images
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Matthew Inman, creator of internet comic site The Oatmeal, gives a keynote address at the SXSW Interactive Festival in Austin, Texas.
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Nintendo offers gaming fans a special look at upcoming Wii U and Nintendo 3DS games at the SXSW Gaming Expo in Austin, Texas.
John Sciulli/Getty Images for Nintendo
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The "Reincarnated" red carpet at the 2013 SXSW Music, Film + Interactive Festival held at the Paramount Theatre in Austin, Texas.
Mark Davis/Getty Images for SXSW
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Dave Grohl, lead singer of "Sound City," gives the opening keynote during the SXSW Music Festival in Austin, Texas.
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A street musician performs during the SXSW Music, Film + Interactive Festival in Austin, Texas.
Michael Buckner/Getty Images for SXSW
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Interactive screens are seen above the bar at the VEVO television launch at SXSW in Austin, Texas.
Vivien Killilea/Getty Images for VEVO
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Macklemore performs onstage at the iHeartRadio Official SXSW Showcase in Austin, Texas.
Roger Kisby/Getty Images for iHeartradio
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Fans watch Macklemore & Ryan Lewis perform at the iHeartRadio Official SXSW Showcase in Austin, Texas.
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A customer unlocks a reward on his phone during the Samsung Galaxy Experience at SXSW 2013 in Austin, Texas.
John Sciulli/Getty Images for Samsung
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A view of the Doritos Bold Stage at the 2013 SXSW Music, Film + Interactive Festival in Austin, Texas.
Michael Buckner/Getty Images for SXS
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