1. News You Can Choose
(Justin Sullivan/Getty Images)
Dan Pfeiffer, the White House communications director, recently told the New Yorker magazine, “With the Internet, with YouTube, with TiVo, with cable TV, people are selective viewers now. . . . People approach their news consumption the way they approach their iPod: You download the songs you like and listen to them when you want to listen to them.” That affects the way reporters spend their days and the way campaigns craft their message.