5 Secrets of the 'Gender Gap'

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Mitt Romney Has a Secret Weapon

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(Jae C. Hong/AP)

When an opportunity presented itself, strategists put the campaign’s greatest asset, Ann Romney, front and center. She was on Twitter quickly responding to Rosen graciously but firmly, with a no-hard-feelings tone that’s unusual these days. In the days that followed, Romney himself was able to talk about the number of women who have lost jobs in the second half of the recession, about the fact that he is actually in favor of equal pay for women, and about “pocketbook” issues such as rising prices for gas and groceries. If he’s smart, Romney will keep that conversation going all fall, as poll after poll shows that the top issues women care about are the economy and the deficit.

Next: The Women's Vote Is Not Monolithic


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