The Obama campaign has been raising it hand over fist, upward of $157 million through the end of February (the most recent data tabulated), more than twice the $74 million Romney has taken in. But the raw totals don’t tell the whole story. The Obama campaign sends out a steady stream of fundraising E-mails detailing the latest outrage by Romney or other GOPers and asking for a contribution of $3—a small amount, but one that gives donors a feeling of investment in the campaign, which increases the likelihood not only of subsequent contributions but also of their making the effort to cast a ballot in November.
Those small contributions add up quickly: 45 percent of the money collected by Obama’s campaign came from small-dollar donors (those contributing less than $200), according to the nonpartisan Campaign Finance Institute. By contrast, Romney got only 9 percent of his funds from small donors, and an astounding 66 percent from donors at the maximum legal limit. To put it another way, 40 percent of Romney’s donors had already given the maximum legal amount, as compared to 8 percent of Obama’s.
Next: An Old-School Message