David Plouffe
(Francois Durand/Getty Images)
He managed the 2008 Obama campaign and is heading to Washington to take the job of David Axelrod, the White House adviser leaving for Chicago to start up the 2012 re-election campaign. Plouffe, who is known as a clear-eyed strategic thinker, will reportedly be in charge of messaging and press relations—both areas with huge opportunities for improvement, to put it nicely.
