Sarah Palin Is Playing the Media Brilliantly On Her Bus Tour

June 1, 2011 RSS Feed Print
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When did political journalism become a live-action version of Where’s Waldo?

Sarah Palin may or may not be running for president. She is, however, on a "One Nation" bus tour that might be the start of an exploration of a maybe, could-be presidential campaign. Or maybe it’s just an Americana-themed family vacation, complete with local audiences. Or maybe it’s just a way for Palin, who is impressively adept at promoting herself and her home state, to stay in the public eye--either for political purposes or reality TV purposes. [See photos from Palin's bus tour.]

Since Palin isn’t really making any news at these events, it’s worth asking whether it’s a valuable use of time and limited media travel funds to follow her around. If she dropped the occasional newsy bit--perhaps commenting on how she might restructure entitlement programs--then the chase is worth it. But Palin, instead, seems to be enjoying, quite understandably, the frustration of reporters trying to figure out where she will go next on her secret-but-very-public tour. [See 5 reasons Palin will win the 2012 GOP nod. and 5 reasons she won't.]

Journalists know there’s a certain ridiculousness to the saturation coverage of a political official. Many troop to Martha’s Vineyard in August to "cover" the Obama family vacation. It’s a maddening situation for both the first family and the press corps. The Obamas don’t want reporters there when they’re trying to have a family vacation. They just want to give their young daughters a brief break from the abnormal life they have in Washington. And while it’s true that presidents know what they signed up for when they first ran for the office, it’s also reasonable to acknowledge that presidents are also people, with families and a justifiable desire for some kind of privacy. Most reporters actually do understand that; it’s just that they are afraid to leave the president uncovered if major news happens. Hence the presence of people in shorts and camp shirts, carrying cameras and notebooks on a vacation island. [Check out political cartoons about Palin.]

What Palin is doing is much the opposite--she’s making it difficult to be followed, but not impossible. She issues taunts against the "lamestream media" that provoke reporters into chasing her around just to prove that they won’t be intimidated. And she’s not even a candidate, at least not yet. Should Palin announce, she may find it much harder to play such a coy game. For the moment, she’s playing the game brilliantly.

 

Tags:
Barack Obama,
media,
politics,
2012 presidential election,
Sarah Palin

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Trash Palin on something while working in Obama in a positive sidelight on the same something. You'll see it again, many times over between now and next election time.

Milligan misses the big news point here by a mile, because that is what she gets paid to do. The big news is that lefty la media nostra needs Palin more than she needs them. She's got her own media outlet. And one tweet from her can dominate the news cycle.

That reality will only be heightened should Palin become a presidential candidate, through vertical integration on her part. She's the product itself and she can become her main distributor as well.

Centrally-planned organizations are always behind both the existing- and emerging-reality curves. Many like US News couldn't figure out how to keep a print edition going. Now on top of struggling to keep an online edition going they'll have to figure out how to cope with newsmakers who can bypass them to connect directly with people.

Rather than recognize the real news here with Palin's bus tour -- and offer an opinion on it -- Milligan defaults to Break Left-88-On Three. That's code from the lefty playbook for trash Palin on something while working in Obama in a positive sidelight on the same something.

So long Milligan story short, any reporter fed up with being 'taunted' or 'provoked' by Palin while pressured by an editor to come up with a first-hand trash-Palin scoop can instead become an opinion blogger for say, oh, I dunno, US News. Then such won't have to know where to go, and when to be there, and instead can trash Palin whenever, wherever. Even while sitting around at home in jammies, working down a second pint of Ben & Jerry's.

Decentralization is most anything is a good thing as it cuts out the middleman -- and in this case, his pejorative mark-up. Good news for us, bad for US 'News' and World Report.

dom youngross of OH 6:57PM June 02, 2011

Are you pulling another conservatives caused shooting in AZ without proof here with Sarah ???

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barry is having to give back money from first run for president campaign contributions because the money came from foreign Country. Posted comment today with link.

Prove Sarah is spending PAC money illegally. Quote law. All accusation and no evidence to show your beliefs are factual correct. Yes she is on a bus tour. Other than that, sheer speculation on your part of illegal activities.

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For sure, up or down vote on raising debt level did fail. With 82 I believe Democrats and PELOSI joining us...

Bill Hedges of MO 3:55AM June 02, 2011

The media is being played by this woman and nothing would be lost if the media just stayed away. Palin does not have the courtesy to provide a schedule to the media, political leaders, or even grass roots groups. I think the media should be covering those candidates and potential candidates who are willing to share their schedules and most importantly their thoughts and opinions on issues that face Americans AND are willing to answer questions so we know what they are about. Politicians who receive PAC money should be out there sharing their SPECIFIC opinions on political issues.

Linda of AL 1:57AM June 02, 2011

Susan Milligan

Susan Milligan

Susan Milligan is a political and foreign affairs writer and contributed to a biography of the late Sen. Edward M. Kennedy, "Last Lion: The Fall and Rise of Ted Kennedy." Follow her on Twitter @MilliganSusan.

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