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What the Rick Santorum Sweep Means for Mitt Romney

February 8, 2012 RSS Feed Print

Former Sen. Rick Santorum cleaned Mitt Romney's clock Tuesday night and, at the very least, has scrambled the former Massachusetts governor's plan of marching unmolested from Florida to Tampa, as it were.

So has the "narrative," as the TV pundits like to say, changed—again?

Ultimately, no: Romney is still the odds-on favorite to win the nomination. (Stacy McCain has a useful and realistic rundown at the American Spectator of what it would take to stop Romney at this point.)

[See a collection of political cartoons on Mitt Romney]

But proximately, if you will, Romney was damaged Tuesday night. We learned beyond doubt that Romney is a soft cipher when he doesn't wear all his monetary armor. He doesn't defeat his rivals so much as he outspends them.

There can be little doubt, either, that Romney will do what it takes to snuff out Santorum—which means he's going to unleash his Death Star in states like Michigan and Ohio with ads charging that Santorum is a pork-addicted, earmarking Beltway insider. Romney will eventually kick the dust of Santorum off his shoes—but at a cost.

[Read Robert Schlesinger: Get Ready for Buyer's Remorse, Rick Santorum Edition.]

So much of the media coverage of Romney's travails has focused on his uneasy relationship with the conservative base. This is all true, but it misses what may be an even bigger problem for Romney.

There's good reason to believe Romney's relentlessly negative campaigning against former House Speaker Newt Gingrich—and, prospectively, Santorum—is driving up his unfavorables and killing his standing with independents.

These two problems are of course intimately related: The more time and money that Romney is forced to spend fending off attacks on his right flank, the longer he will have to wait to repair his brand in the general-election fight against President Obama.

Equally obviously, Romney can't openly make this plea. He can't say to conservatives, "Hey, stop attacking me now, because I need to start looking moderate soon!"

Romney is in a sort of self-circling death trap: The more mud he's forced to sling at his conservative opponents, the more muddy he looks to the low-information middle. In effect, Romney grows weaker by acting stronger.

It's possible that in August this will all seem a distant memory. Maybe, by then, we'll be looking at a Romney-Santorum unity ticket that strikes fear into David Axelrod's heart.

But it certainly doesn't feel that way now.

Tags:
Rick Santorum,
2012 presidential election,
Mitt Romney

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Journalisk of NY

buma has grown lungs to flip flop out of water better...

Bill Hedges of MO 12:29AM February 11, 2012

I completely agree with you in this article. Romney's lean to the right to counteract the image of "Romneycare," with the to vow to ban "Obamacare" his first day in office, may win him the right now, but won't necessarily help him win moderates come the general election. Flip-flopper? He looks like a fish out of water, taking it's last gasping flop before it doesn't have any life left in it.

Journalisk of NY 11:14AM February 09, 2012

Re "The more mud he's forced to sling at his conservative opponents, the more muddy he looks to the low-information middle." is it the mud he slings that drive his negatives up, or the mud his opponents sling at him? Would think it more the latter!

Tosk59 of NM 9:49AM February 09, 2012

Scott Galupo

Scott Galupo

Scott Galupo is a Washington-based freelance writer. He formerly worked for House Republican Leader John Boehner, and was a staff writer for The Washington Times.

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