The Reverse Bradley Effect

The Bradley effect is flipped on its head—call it the Obama effect.

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So after months of Democratic race-baiting, it seems not all Republicans wear hooded robes. Exit polling by CNN shows not only that Obama's skin color wasn't terribly important, but that the presumptive President-elect actually benefi ted from being black.

As CNN's Bill Schneider notes:

About 20 percent of voters said race was important in how they voted, and those people voted for Obama by an 11-point margin, 55 percent to 44 percent. That means more people voted for Obama because of his race than against him. So much for the "Bradley effect."

And of the 80 percent of voters who said race was not a factor in their decision voted nearly the same way, breaking for Obama 53 percent to 45 percent. That means race played a role, but it was not a decisive factor.

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