I yesterday flagged a good McCain campaign pre-mortem. Here's another one, from my friend Bree Hocking over at Robert Emmet (or as I call it, where I blog when I'm not writing here at Thomas Jefferson Street). Bree correctly characterizes the McCain campaign as a "stunt campaign":
Unfortunately, the McCain campaign does have a narrative. It just happens to be better suited to a reality TV show given its plentiful supply of shocking revelations, nifty makeovers, sweeping accusations, temper tantrums, hurt feelings, grudges, backstabbing and unbelievable (and improbable) meteoric rises.
The whole thing is worth reading.