Healthcare Reform Plan Calorie Count May Change American Diets

March 26, 2010 RSS Feed Print
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By Mary Kate Cary, Thomas Jefferson Street blog 

My beef with the healthcare bill is that it's not fiscally responsible, that it creates a nearly trillion-dollar new entitlement program that doesn't pay for itself. On the substance of it, there are parts that aren't so bad. As the parent of a 14-year-old with type 1 diabetes, I like the fact that she can no longer be denied coverage because of a pre-existing condition, and that she can stay on our policy until she's 26 (we were very worried about both when she leaves for college in a few years). Similarly, I'm glad pregnant women can no longer be denied because of their pre-existing condition, which happened to me once. But I still think the bill should be paid for in the long run. 

Here's something else buried in those 2,000 pages of text: according to the AP, the law includes a requirement that restaurant chains with more than 20 locations have to post the calorie count next to items on the menu. Right now, many chains either post the information on their websites (nowhere near the food itself) or print it in a pamphlet or on a poster somewhere. The restaurant association supported the idea because restaurants face so many rules in different states about nutrition information that they preferred uniformity over conflicting local laws. Most restaurants already have to spend the money to find out the calorie counts; if anything, they might save money by having all locations display the information in the same way. 

I've been writing for a while that what's needed in the fight against obesity is not more taxes but a culture change--and I think this new requirement will do just that. Think of the culture changes we've already seen over the years: helmets on bike riders, non-drinking pregnant women, seat belts, car seats, smokers outside the doors of buildings. We've done it before. 

So if you were at the Outback Steakhouse and saw that a Bloomin' Onion contains 1,561.1 calories (and a whopping 84.2 grams of fat, and 186.4 grams of carbs), would you order one? Even if you split it among your friends, you're still way over the top for what is reasonably healthy, even in a restaurant--and you still haven't even had dinner. Because of my daughter, we carry a Calorie King around, a small reference book with calorie and carb counts, to determine insulin doses. I've seen the counts for some of the items at Starbucks, Cold Stone Creamery, and Denny's, to name a few, and wait until you see how unbelievable they are when they have to put them on the menus. Imagine being on a date at Chili's ... maybe you'll order a Quesadilla Explosion Salad, but it's 1,400 calories and 88 grams of fat (better get a Diet Coke with that). A salad sounds healthy, but it's appalling. Once people see some of these numbers, I think they'll be too put off to order these things. You can't underestimate the information factor in terms of changing people's behavior. It's far more effective than taxes, if you ask me. 

Here's another part of the culture change: Jamie Oliver, the Naked Chef, has a new show debuting this Sunday on ABC called Jamie Oliver's Food Revolution. If you check out his webpage, you'll see that he's trying to change the culture of restaurant meals, take-out, and processed food that so many families have come to rely on, and get people back to home cooking. He's also very active in trying to improve the federal school lunch program, and I think he's already changing what some of the school systems are serving the kids. He's got a huge platform in terms of viewers, and I hope more chefs join him. As parents, as consumers, and even as friends and neighbors, we need to change the culture that's leading to so much obesity, especially in kids. We can't really expect the government to fix this for us. 

Tags:
obesity,
healthcare,
diet and nutrition,
healthcare reform

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Great post Mary Kate! I too have a big beef with the fact that this bill is unfunded. But I think my bigger beef is with the fact that it was not done in a well thought out, deliberate fashion. There are so many components to a bill this size and the amount of time for members of congress to read and understand it prior to passing was completely inadequate. So now we find ourselves in the position of making it up as we go along. Because it wasn't written clearly, every aspect is open to interpretation and alteration.

I think people are smarter than we give them credit for being and when we try to legislate every aspect of their lives we dumb them down. People come to expect that the government will make decisions for them. Common sense and personal responsibility go out the window. Scary times will result.

Thanks for sharing your perspective.

Judy@considering the options of KS 12:05AM March 30, 2011

Legislation and taxation changed smoking behaviors and the cultural acceptance of smokers and smoking indoors, not just information as Ms. Cary implies in her post.

Smokers are taxed anywhere from $.50 to $3.00 as a penalty for their sinful behavior. Taxation has proven an effective weapon in reducing smoking and supposedly smoking related healthcare costs.

Why now is taxation no longer an effective weapon for changing dangerous and unhealthy behaviors that raise healthcare costs? Because sin taxes on soda/sugars/fast/fattening foods will affect a majority of the population instead of a minority????

Everyone laughed when smokers warned that "sin" taxes on cigarettes were just the beginning and one day, the tax man would come after seemingly innocous but potentially harmful substances: Potato chips, sugary sodas and fast food.

Smokers' taxes are dwindling as smokers buckle under the burden and choose to quit to avoid excessive taxation. States need to find new tax dollars somewhere. I am all for a Sugar/Soda/Fast Food tax. These food like substances contribute to rising healthcare costs and those who ingest them should be forced to pay for the healthcare their choices will eventually force them to consume.

Ms. J of CT 4:17PM March 30, 2010

Because of government legislation that the culture has come to accept "helmets on bike riders, (...) seat belts, car seats, smokers outside the doors of buildings". Not everyone has the common sense or education to protect themselves.

Connie 11:25AM March 28, 2010

Mary Kate Cary

Mary Kate Cary

Mary Kate Cary is a former White House speechwriter for President George H.W. Bush. She currently writes speeches for political and business leaders.

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