The Coming Big Data Education Revolution

Big data promises to revolutionize online learning and, in doing so, higher education.

online education
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Academia is certainly in need of disruption, but it won't come from streaming a Stanford University lecture to 100,000 students around the globe. Scaling online courses for the masses creates a crowd; it does not constitute a classroom or an online learning environment.

Only by applying the data and customization tools that have made the online revolution possible in the last decade will academia be able to serve students without sacrificing what has always made higher education admirable and necessary, the remarkable act of individual learning.

Doug Guthrie is dean, professor of international business and professor of management at the George Washington University School of Business, and is vice president for University China operation.

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