History does repeat itself, and by studying what has come before, political campaigns can avoid the pitfalls that can seal the outcome. Listening outside the echo chamber that is media is an unbeatable endeavor. Facts and figures do have meaning; there's a reason it's called political science. The Romney campaign, much like the Hoover campaign before it, fell victim to the messages of its own spokespeople. Simply put, they got trapped in the spin cycle of laundering reality.