What could future presidential candidates learn from your book?
I think the fact that Americans are really ambivalent about slick self-presentation. That they yearn for authenticity as well as desire a clear narrative and a slick presentation. I think even an individual voter will go back and forth. Self-presentation is inevitable. It's not selling out or becoming too slick or too Hollywood or too Madison Avenue. I think generally politicians—successful ones—strike that balance well. I think both the presidential candidates have this year.