What role will swing voters play in the 2012 election?
I think they are up for grabs. A lot of them did vote for Obama in 2008, and a lot of them that I interviewed a year or two later were rather disappointed with what they were getting. Obviously the economy is issue No. 1. It is all about the economy and jobs and how people feel about their own situation, and that is going to be absolutely the biggest issue in this campaign.
What do the media not understand about swing voters?
I think what the media misses is that there is this core group in the center that is in agreement on a great many things. And they want movement forward, they want solutions. I don't think the media is focusing at all on that group and their concerns.