Tokidoki, an L.A.-based, Japanese-inspired fashion company recently teamed up with Mattel to create the tokidoki Barbie. The doll sports short pink hair, a black off-the-shoulders sweater, leopard leggings, and an assortment of tattoos that peak out from her sweater, over her shoulders and up to her neck. Many parents are not too happy about the tattoos, saying they set a bad example for Barbie's young fans. This is not the first time Barbie has caught flack for tatting up. The 2009 "Totally Stylin' Tattoos" Barbie came with stickers to place on the doll. Those could be interpreted as "temporary" tattoos, while the tattoos on tokidoki Barbie, paired with the doll's edgy outfit, seem to be more like the permanent tattoos many parents fear their children will one day get.
Not all parents are upset about the tattoo Barbie. The doll-maker has long been criticized for creating dolls with unrealistic anatomical proportions that send a bad message to young girls about body image. Some parents argue that is a much larger issue than the tattoos. Other parents shrug off the fury over the doll as an overreaction.
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