Speaking of marketing, was Proofiness just bait to get on the Colbert Report?
Oh, yeah. I'm trying to get on the Colbert Report. The title actually came from a conversation with my wife, who described the phenomenon as the mathematical equivalent of Colbert's "truthiness"—things that you know are true but can't prove it.
Are there solutions to our infatuation with numbers?
The only real remedy is for people to develop a bit of skepticism about numbers. Ask where it came from. Ask if it makes sense. Ask to see how the number was gathered. The Glenn Beck rally, for instance. Glenn Beck claims that hundreds of thousands of people attended his rally in August, yet real photographs showed that there were 90,000. Glenn Beck distorted his counts. I went on Fox News and now his supporters, who didn't like to see the evidence, call me . . . I think the term is, "asshat."