After Recalls, Can Toyota Regain Customers' Trust?

As the company’s president testifies before Congress, many wonder about the future of the automaker.


Toyota President Akido Toyoda will testify before the House Committee on Oversight and Government Reform on Wednesday about what the company is doing to resolve the technical issues that spurred the recall of more than 6 million vehicles. The company has been facing criticism from victims of the malfunction who say that Toyota had neglected their complaints, and many wonder if the company, which had already faced economic hardship, will be able to recover from the recent downfall of both its reputation for safety and customer service image. According to the New York Times, Toyoda is working to save his company, saying in a prepared statement, "You have my personal commitment that Toyota will work vigorously and unceasingly to restore the trust of our customers." 

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