Following these guidelines will most likely ensure that marketers, advertisers, and bloggers are in compliance with the coming FTC direction. More important, voluntary relationship disclosure will make legal restrictions unnecessary in the future.
The online world is changing rapidly. Rules are evolving, and ethical practices are still being defined. However, our intolerance for being lied to, hoodwinked, or manipulated remains consistent, and that will continue to govern. Laws may be needed if self-policing stops or proves inadequate. But for now, let's stick with the common-sense approach that is helping sort out this new world.
Read why self-regulation won't work, by Robert Weissman of Commercial Alert.