Frustrated Baby Boomers Alienated from the Political Debate

Obama administration Twitters away, but the message isn't reaching a key audience

August 26, 2009 RSS Feed Print
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There's a big disconnect in politics right now. You could see it in the unexpected public reaction to the AIG bonuses, the tea parties protesting the federal budget, the trouble with cap-and-trade, the surprised looks on the faces of members of Congress at town hall meetings, and even in the skeptical reaction to the administration's pronouncements that the economy really is getting better.

"Obama's Tone-Deaf Health Campaign," one recent headline read. Another: "Obama Misread His Mandate." Over the past six months, the Democratic leaders in Washington haven't misread just the economy, as Vice President Biden admitted, but a lot of things.

They're misreading politics in America right now because they're not communicating with a big segment of our population. True, they're producing talking points for Democratic congressmen, putting cabinet members on TV, and posting in the blogosphere. They're on Facebook, Twitter, and the White House Web site. But there's a key group of Americans who are not in the conversation: baby boomers.

The older boomers, the ones in their 50s and 60s, are increasingly left out of the political discourse. That crowd is part of the biggest demographic segment of our population—78 million boomers out of 307 million Americans, more than a quarter of our citizens. I've talked to a number of them recently, residents of towns in Texas, Colorado, Missouri, and Florida. They're dismayed that their local newspaper—if it exists at all anymore—is getting thinner and thinner, with more emphasis on neighbors' obituaries and local real estate news. Any national news is buried somewhere far from the front page. They feel like they can't get issue-oriented policy news anymore and are frustrated at not knowing "what's going on in Washington."

When one friend in the Midwest expressed this view to me, I showed her RealClearPolitics.com, a news aggregator Web site that has the latest polls, economic news, and political commentary from around the country. That's nice, she said, but she doesn't want to read the news on her computer. How about a Kindle, I suggested, showing her mine. I explained how she can subscribe to national newspapers (not to mention U.S. News) and get them delivered to her bedside table. No thanks, she said. This generation likes to hold a hardcover book and get newsprint on their fingers. They use computers to get pictures of the grandkids by E-mail.

Local TV news is no better. The nightly broadcast seems like an endless crime report with occasional airy how-to pieces. The reports are short—a paragraph at most—and if you'd like more information, you're directed to the TV station's Web site. "I'm not going to go on the computer and track down more on the story," a retiree in Florida told me. "Why can't they just tell me what I want to know?"

How about cable TV? "Just too much shouting," a friend in Colorado said.

Many of them don't believe what they hear on the network news. One stopped watching when Tom Brokaw went off the air. All are painfully aware that Walter Cronkite is dead.

And so when that same Florida retiree started telling me—well before the cable news caught up with the story—about "death panels," I asked where he'd heard about it. His friends had told him, he said. It was the talk of Palm Beach, and that was weeks before it went viral to the rest of the population.

For these Americans, important news is often transmitted by word of mouth, from neighbor to neighbor, with predictable results. With the decline of newspapers and the cutbacks in local television news, more older baby boomers are getting their information from family and friends, coffee shops, and local meetings—not Jon Stewart or Katie Couric, and certainly not Politico or the Daily Beast.

And these are the people who already attended town hall meetings. They're the kind of folks who volunteer to man the polls, serve on the board of the local library, and walk in their town's annual Relay for Life. They're not lunatics or Nazis or hate-filled antigovernment types, as the Washington Democrats portray them. They're certainly not directed by K Street PR firms.

Tags:
Obama administration,
baby boomers,
healthcare,
Facebook,
healthcare reform,
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Want straight-up news? Watch C-SPAN.

You can't get more dry and boring than C-SPAN, but it's not Twitter and it's not known for the same level of sensationalism as, oh, say "Geraldo" or some of the other cable news shows.

Want to really see what's going on with the healthcare debates? Turn on C-SPAN and watch your elected reps vote and debate.

Sorry to say this, but you must be online to be clued in. It's just a fact.

It's hard to believe that in our information rich society, solid news is nowhere to be found. There's C-SPAN, university lectures, scholarly journals, and the NYT.

News is everywhere. Just look harder.

Angie Koutrotsios of IL 11:35PM September 19, 2009

Okay, the author of the article has a point (some people are technophobic). You can find this in any age bracket.

Please focus on the real discussion by this author: This is ageism and generalization at it's worst! The boomers get plenty of information about health care reform and other initiatives.

Consider the fact that we've tuned out--oh, we care but there are better things to do with the rest of our lives--like view the pictures of our grandchildren. :)

Keep in mind, though, we're watching you "youngsters" and the way you reference us, making your generalizations and stereotyping us. We are aware and please don't think that because we are 60, 70, 80, 90 or over 100 years of age that this impacts our awareness. Many of us still work and come into contact with multiple media modalities on a daily basis. Yes, people who are 100 years old still work--are you surprised by that? Did you know that? How could you be so unaware?

Well, these responses should show you we are "part of the conversation."

K. I. of GA 12:06AM September 19, 2009

Here, here. Our son thinks we are obsolete and we shouldn't be heard because society has changed and we are too "ignorant" to realize it. He's still wet behind the ears and will grow out of this we hope. We were born in 41 and 47 and we don't like the current TV news. One of us listens to talk radio the other to NPR, we both read the paper. Don't watch much TV. We like to read. We love history, the great teacher of what works and what doesn't. One of us has an MFA and the other 2 years of College. We think, we listen, we discuss. Sometimes we disagree and debate is well and alive in our home. We do feel disenfranchised by the news coverage, and when they chose to ignore something like the recent march on the Capital Mall about health care we are disgusted. One of us reads news on line and the other strictly the paper. So, we are each savvy enough, yet are sadly missing objective news coverage. Where's the Huntly Brinkly type news. One of us doesn't like shouting, negative coverage but listens to what they say because being uninformed is choosing to be ignorant. We tolerate both sides of the political debate and disagree with those on the left who close their ears and minds and we disagree with those on the right who don't give the left consideration from some good ideas. We'd like to see more public debates on some issues before us, like health care. I don't think we are alone. Another thing, WE VOTE. Better pay attention to us. We read the ballot and read the issues, pro and con. Dont' forget this mantra of the past "Tell it like it is" That is not dead! We are all the generation of public protest and some of us have mellowed but we have not forgotten how to get to the street to make our views known. The difference between then and now is the news media chooses to ignore some protests and give the strong impression that they are manipulating the news to benefit their own bias. Shame on them! Shame on their sponsors! We are paying attention to all of this and we do talk to one another, email each other, debate each other and in a way keep each other accountable to the facts known at the time of the discussion. What is at stake is the future of our country. Let's make our voices heard in the next major election!

Truly American in CA of CA 3:15PM September 18, 2009

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