Holiday Shopping Incomplete for Average American Shopper

As of last week, 92 percent of shoppers had more to do.

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  • 41 million: Number of Americans who haven't started holiday shopping
  • 20.7: Percent of those waiting to shop who are men
  • 20.9: Percent between the ages of 35 and 44
  • 8: Percent of shoppers who have completely finished their shopping
  • 40: Percent of people planning to shop online

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Sources: National Retail Federation