60%: Registered voters who were following campaign news very closely the weekend before the 2008 election
52%: . . . before the 2004 election
39%: . . . before the 2000 election
13: Out of the 25 campaign events that people heard the most about of the 2008 election, number of events that involved the Obama campaign
8: Out of those 25 campaign events, number of events that involved the McCain campaign
4: Of that eight, number of events that centered more on Sarah Palin than on John McCain
(For a list of the 25 events, click on link below.)
Source: Pew Research Center
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