VICE, known for its sometimes irreverent journalism, has made two previous visits to North Korea, coming out with the "VICE Guide to North Korea." The HBO series, which will air weekly starting April 5, features documentary-style news reports from around the world.
The Americans also will visit North Korea's national monuments, the SEK animation studio and a new skate park in Pyongyang.
The U.S. State Department hasn't been contacted about travel to North Korea by this group, a senior administration official said, requesting anonymity to comment before any trip had been made public. The official said the department does not vet U.S. citizens' private travel to North Korea and urges U.S. citizens contemplating travel there to review a travel warning on its website.
In a now-defunct U.S.-North Korean agreement in which Washington had planned last year to give food aid to Pyongyang in exchange for nuclear concessions, Washington had said it was prepared to increase people-to-people exchanges with the North, including in the areas of culture, education and sports.
Promoting technology and sports are two major policy priorities of Kim Jong Un, who took power in December 2011 following the death of his father, Kim Jong Il.
Along with soccer, basketball is enormously popular in North Korea, where it's not uncommon to see basketball hoops set up in hotel parking lots or in schoolyards. It's a game that doesn't require much equipment or upkeep.
The U.S. remains Enemy No. 1 in North Korea, and North Koreans have limited exposure to American pop culture. But they know Michael Jordan, a former teammate of Rodman's when they both played for the Chicago Bulls in the 1990s.
During a historic visit to North Korea in 2000, then-U.S. Secretary of State Madeleine Albright presented Kim Jong Il, famously an NBA fan, with a basketball signed by Jordan that later went on display in the huge cave at Mount Myohyang that holds gifts to the leaders.
North Korea even had its own Jordan wannabe: Ri Myong Hun, a 7-foot-9 star player who is said to have renamed himself "Michael" after his favorite player and moved to Canada for a few years in the 1990s in hopes of making it into the NBA.
Even today, Jordan remains well-loved here. At the Mansudae Art Studio, which produces the country's top art, a portrait of Jordan spotted last week, complete with a replica of his signature and "NBA" painted in one corner, seemed an odd inclusion among the propaganda posters and celadon vases on display.
An informal poll of North Koreans revealed that "The Worm" isn't quite as much a household name in Pyongyang.
But Kim Jong Un was a basketball-crazy adolescent when Rodman was with the Bulls, and when the Harlem Globetrotters kept up a frenetic travel schedule worldwide.
In a memoir about his decade serving as Kim Jong Il's personal sushi chef, a man who goes by the pen name Kenji Fujimoto recalled that basketball was the young Kim Jong Un's biggest passion, and that the Chicago Bulls were his favorite.
Associated Press writer Matthew Pennington in Washington contributed to this report. Follow Lee, AP's bureau chief for Pyongyang and Seoul, at twitter.com/newsjean.
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.