The solution, Neely said, is to dig deeper and build a more fundamental ethical culture.
"I think it starts with your own organization, quite frankly, and I think it starts with the CEO, the tone at the top. What does an organization stand for? What is its purpose?" he said.
"Is it just to deliver short-term profitable results to the shareholder group?" he asked. "Or is there a greater purpose in terms of the role of business in society today?"
Angela Charlton in Davos, Switzerland, contributed to this report.
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