The handful of hardy entrepreneurs who sell horsemeat in Britain say the scandal has — paradoxically — been good for business, raising the profile of a meat few had considered.
"We've been very busy the last couple of days," said Paul Webb, director of Exotic Meats, a company in the English Midlands that sells horse burgers, sausages and steaks alongside cuts of crocodile, kangaroo and impala.
He says typical horsemeat buyers are "middle-aged, middle-class people who want to try something different."
"We've done some radio phone-ins, and 90 percent of the comments were 'I'd try it,'" Webb said.
But not everyone was convinced: "Some people say, 'I have a horse. It'd be like eating my grandmother.'"
Jill Lawless can be reached at http://Twitter.com/JillLawless
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