It remains questionable whether the ads will make any difference in the age of YouTube, Facebook and Twitter.
Baruch Leshem, a lecturer in media studies at Israel's Sapir College, said less than 5 percent of households are expected to tune in to the ads, compared with 39 percent in 1999.
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Daniel Estrin contributed to this report.
Federman can be followed at www.twitter.com/joseffederman.
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