U.S. Olympic Committee spokeswoman Jeannine Hansen said public recognition of the Paralympics was "still in its infancy" in the United States, but added that viewers would have access to a combination of televised highlights and live online streams. She said the committee welcomed the fact NBC was increasing its coverage this year.
Hansen said NBC coverage would be re-aired on the Universal Sports Network and that daily highlight segments would be available on the U.S. Paralympic team's YouTube channel.
The network drew criticism over its decision not to screen some events live during the Olympics, choosing instead to show them on tape-delay in prime time slots. However, NBC still won record audiences.
Schaefer said interest in the Paralympics in the U.S. was slowly increasing.
"If we were not seeing progress in the U.S. than that would be disappointing, but we do see progress," he said. "You always want to have more coverage, and I hope in the future that we will be able to work with NBC on having live coverage on television and on online in the United States. That's the clear goal."
Some equality campaigners hope that increasing television coverage of the Paralympics will help to change attitudes toward all disabled people.
"We hope that the Paralympics is a catalyst to get people thinking and talking about disability and asking why we don't see more disabled people in the media, in politics or in industry, and what we can do about it," said Richard Hawkes, chief executive of British disability charity Scope.
"At a time when we know attitudes to disabled people are getting worse, this kind of visibility can make a real difference."