In Afghanistan, Bangladesh, Zambia, Zimbabwe and elsewhere, fans can watch 10 live streams as well as highlights, provided they can access highspeed Internet.
The importance of Internet and mobile viewing hasn't been lost on the IOC. It said in a statement that it expects the number of hours broadcast online and on mobile platforms globally to exceed television coverage for the first time during the London Games.
Fans of American sports such as baseball and basketball have long found ways to get around territory restrictions by using so-called proxy computers in the U.S., or signing up to U.S.-based virtual private networks, or VPNs. Such networks make computers appear to be in the United States, for a charge of about $10 per month.
Colin Manning, an Irishman who has lived in Germany for more than a decade, remains an avid fan of Olympic sports back home. He has turned to the gray area of VPNs to access the Irish broadcaster RTE and fumes about the restrictions as "completely mad in the digital age."
"They are still operating in this broadcaster mode where the signal is completely controllable," said the 51-year-old computer scientist as he sat in a Berlin cafe. "There is no concept of saying 'Colin Manning is in Berlin and he wants to buy this package from us. Let's sell it to him.'"
At the Chinatown branch of the San Francisco Public Library, 22-year-old Kevin Liao is all about broadband for the Olympics. Flipping through a Chinese comic book, the Chinese emigre of two years had no complaints about the U.S.-centric coverage during NBC's prime time.
"NBC is on the TV. I don't like watching TV," he said. "On the Chinese sites, I can get my full coverage of how Chinese teams are doing but still get a little bit of how American teams are doing."
Miao Liu, a 21-year-old sophomore at American University in Washington, D.C., and a native of Shenzhen, China, said she gave up on NBC's coverage because of the decision to broadcast the opening ceremonies on tape delay. She, too, has been watching the Olympics online, streaming coverage from China's CCTV network, and she's been pleased with it.
"They show the entire competition, but obviously they will talk more about our athletes," Liu said.
NBC's coverage could benefit from a more international approach, she said. "It seems a little weird since America is an immigrant country and so diverse."
While the commentary on NBC is U.S.-focused, customers at The Australian, a sports bar with kangaroo steaks on the menu in Manhattan's Garment District, can watch Australian commercial television.
That's just what four 20-something vacationing friends from Down Under were looking for. They sipped drinks and munched on lunch Thursday, waiting for Australian swimmer Mitch Larkin to compete while the rest of America was honed in on American Ryan Lochte.
"A lot of bars claimed they were showing everything, but it was just NBC," said Ian Anderson, a 27-year-old from Perth.
Tasari Wossen, a 73-year-old native of Ethiopia who lives in Washington, D.C., said he was dismayed by NBC's focus on American athletes — and not optimistic that he would get an opportunity to see his countrymen compete in distance-running events.
"For a country that says it's about freedom of speech and balanced coverage to completely ignore the rest of the world goes against the Olympic spirit for me," said Wossen, a freelance journalist. "I don't think it benefits the American public. It's very narrow-minded."
Though he doesn't speak Spanish, Wossen has turned to Spanish-language channels to watch soccer.
One place where viewers in the U.S. can follow more international teams is on Telemundo. The Spanish-language network owned by NBCUniversal has exclusive TV rights in the U.S. to Olympic coverage in Spanish.
"We are only showing trials that are relevant to Hispanics in the U.S., and that doesn't just mean U.S. Hispanics, but to the broader Hispanic community," said Telemundo spokesman Camilo Pino.