Sales are helping to fund the party's campaign.
At a recent art show in Mandalay, organizers sold about 10 million kyat ($12,500) in artwork and 20 million kyat ($25,000) worth of Suu Kyi T-shirts, key chains and calendars, said Win Tin, a former journalist and poet who helped found Suu Kyi's party in 1988 and then spent 19 years as a political prisoner. As he entered the party headquarters, supporters filmed him with cell phones.
"Ten months ago, nobody would have worn a Daw Suu Kyi T-shirt," said Win Tin. Daw is a term of respect. "People are getting bolder, and not only in support of Daw Suu and the National League for Democracy. But against the government."
Vendors on Yangon's busiest streets say no T-shirt, DVD or calendar is selling better these days than those featuring Suu Kyi.
"Even pretty actresses and Buddha can't compete with Suu Kyi this year," said U Myint, a vendor on a street lined with stalls selling calendars.
"The Lady" starring Michelle Yeoh hasn't yet been released in the U.S. but it's a huge hit here, chuckles Cho Gyi, 25, who sells pirated movies near Sule Pagoda where soldiers gunned down Buddhist monks and other anti-junta protesters in 2007. He wears a Suu Kyi pendant around his neck. "To me, she's like a mother. I love her."
For years, the former military junta tried to make the people forget Suu Kyi. They locked her in her lakeside villa and closed her upscale Yangon street to traffic. They padlocked her opposition party's offices and banned her picture from newspapers. People dared not utter her name in public, referring only in hushed tones to "The Lady."
Some have described Suu Kyi as an accidental leader, but many in Myanmar see her as part of a national narrative.
Suu Kyi is the daughter of the country's independence hero, Gen. Aung San, who was assassinated by rivals when she was just 2.
In 1988 at the age of 43, Suu Kyi returned to her homeland after two decades abroad to nurse her dying mother just as an uprising erupted against the military regime. She was thrust into the forefront of the pro-democracy movement.
A gifted orator with steely grace and charisma, she inherited her father's fortitude. Her ability to capture the hearts of the Burmese people was why the junta locked her up after brutally crushing the 1988 protests. She stayed under house arrest for 15 of the next 23 years.
Some observers fear Myanmar's people will be disappointed in the new parliament when it fails to quickly deliver on their expectations. After years of isolation, Myanmar needs a top-to-bottom overhaul of its economy, education, health and banking systems and a plan to unify the country's ethnic groups after years of guerrilla warfare with the junta.
But that disappointment is unlikely to dim Suu Kyi's star among the Burmese people, analysts say.
"They identify her with democracy and freedom and with resistance, and they will continue to do that whether she manages to get into parliament, become prime minister, or not," said Monique Skidmore, a Myanmar expert at the University of Canberra.
Zarni agrees: "If nothing concrete can be delivered in the next two to five years, the public will fault the regime. She can do no wrong."
Nonetheless, there are fears of what the future holds for Suu Kyi.
On a recent evening in Yangon, a group of former political prisoners gathered near the country's gold-domed Shwedagon Pagoda — without a police officer in sight. They wondered about the prospects of a country that has wrapped its hopes and dreams around one person.
"What we all expect is full democracy and true human rights. This will take a long time," said Aung Tun, 49, who spent a decade in prison for writing a book about student activism.
"During that time, I am concerned that somebody who is impatient with the slow pace of change might take action and assassinate Daw Suu just like Mohandas Gandhi," he said, drawing grim nods from the group.